Ready to grow your audience in China? 
 

If you’re building a business in China—or planning to enter the market—visibility alone isn’t enough.

Many professionals are posting, testing platforms, and trying different tactics… but not seeing real results.

The missing piece?
Understanding how marketing and branding work together—especially within China’s unique digital ecosystem.

What You’ll Learn

• The difference between marketing and branding—and why both matter
• How platforms like Xiaohongshu (Red Note) and WeChat play different roles
• What actually drives visibility in China right now
• Practical tips on promotions and positioning
• How AI can support your content, branding, and efficiency

Who You’ll Learn From

This session is led by:

• Elaine Chew — Multiple award-winning brand manager and marketing expert
• Alysia Lee Asp — Creative innovation coach, AI strategist, and thought leader

Together, they bring a powerful blend of branding, marketing, and practical AI application for real-world business growth.

Format

• 60-minute live online session
• Practical frameworks + real examples
• Actionable insights you can apply immediately

Optional Upgrade

Add a 30-minute private coaching session for personalized guidance on your brand, positioning, or China platform strategy.

Other things you get:

• Super informative session led by award-winning entrepreneurs.
• Practical tips and strategies you can implement immediately!
• Includes:
  • Question and Answer time (so bring your questions!)
  • Access to session recording for 1 month (VIP ONLY)
  • Digital goodies  (VIP ONLY)
  • Special offers during the live session
  • Event Community

Let social media empower your entrepreneurial journey!

Event FAQ

1. Who is this session for?

This session is designed for:

• Entrepreneurs and professionals building a business or side hustle
• Expats and global professionals working in China
• Businesses entering or exploring the China market
• Anyone looking to improve their visibility and brand presence

2. What will I learn?

You’ll gain practical clarity on:

• The difference between marketing and branding—and how they work together
• How Xiaohongshu (Red Note) and WeChat play different roles
• What’s currently driving visibility and attention in China
• How to approach promotions more strategically
• How AI can support your content and brand efforts

3. Is this session beginner-friendly?

Yes. The session is designed to be clear and accessible, while still offering valuable insights for those who already have some experience.

4. Will this be theoretical or practical?

This is a practical session. You’ll leave with clear frameworks, examples, and ideas you can apply immediately.

5. Will there be a recording?

A recording will be available for VIP participants.

6. What platforms will be covered?

We will focus on:

• Xiaohongshu (Red Note)
• WeChat

And how to use them together effectively.

7. Do I need to already be using these platforms?

No. This session will help you understand how they work so you can decide how to use them strategically.

8. Will AI be covered in depth?

AI will be introduced as a practical support tool—especially for content creation, positioning, and efficiency—but this is not a technical or tool-heavy session.

9. What is the 30-minute coaching add-on?

You will have the option to book a 30-minute private coaching session after the event.
This is for personalized feedback on your:

• Brand positioning
• Visibility strategy
• Platform approach
• AI Integration Strategy

10. How do I join the session?

After registration, you must contact alysialeeasp via WeChat to be put in the event mastermind group.   There you will receive a Zoom link with access details before the event.

11. What makes this session different?

This session focuses on the connection between marketing and branding—not just posting or tactics—so you can build visibility that actually leads to results.

12. Can I ask questions during the session?

Yes. There will be time for questions, depending on timing.