Our society encourages us to only share abour our successes, put a mask on and only show our best side. But this leads to us comparing who we really are with the image that others are projecting to the outside world. We compare our reality to a made-up story and set goals that might not be the best for us. This impacts us on our everyday life: at work when we are shy of taking initiatives because we are afraid of being judged by our boss and our colleagues; as entrepreneurs because others around us seem to be more successful than us;  as partners because relationships around us seem more peaceful than ours, etc.

Our ambition is to create a movement, where we can listen to each other actively, without judgment. We aim at fostering responsible leadership where managers are comfortable being challenged by their team members, and where team members are given the space to be their best selves. We want to challenge the way we usually network, attend parties and communicate with our loved ones. We want to redefine social media so that it doesn't foster shame but becomes a place where we can practice kindness and show support even to people we don't know. We dream of a world where we can talk openly about our mental health, suicide and other taboo without being scared of being judged. And we believe it can start by asking to each other "how are you?" and answering genuinely, knowing that we will be listened.