The key to a successful lead generation campaign is to focus on lead quality, not simply quantity.

Lead generation can play a critical role in building long-term relationships for businesses. While the goal of a lead generation campaign can vary from driving sales to driving signups for a rewards program, collecting leads generally consists of individuals expressing interest in a product or service on WeChat.

The best and most authoritative speakers on WeChat are expected to deliver short but interesting practical workshops. 
- Mike Narodovich, CEO, CMS (China Merchant Services). "No More Cards! WeChat Loyalty & Membership CRMs" 
- Siebe Gerbranda, Agency Director, TheGeorge. "Driving Offline Sales through WeChat" 
- Aaron Chang, CEO & Founder, JING digital. "Lead Nurturing through Listening" 
- Cyril Drouin, Chief eCommerce Officer, Saatchi & Saatchi. "How to Make Your WeChat Sell"

In this workshop, you will learn: 
- learn how big brands use Wechat as their marketing channel and social CRM 
- how to make use of omnichannel marketing to boost your sales. 
- the current options for loyalty program, POS integration and gamification opportunities to capture data.
  

Fee: RMB 150 (Yoopay) or US$ 25 online (Meetup) - RMB 180 if payments are made at the door - Includes food, beer and soft drinks.

In partnership with: naked Hub