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健力士新声代系列活动将继续新民谣之旅，再推国内最特别的新民谣之声。5月30日，上海Mao Livehouse将迎来宁夏的优秀民族摇滚音乐家——苏阳。苏阳的民谣音乐融合了摇滚、秦腔以及西北“花儿”（一种西北特有的民歌形式）的独特元素，文化层面秉承了西北民歌的精髓，同时定位了一种新的中国民谣的美学标准。本次苏阳的专场演出是风靡全球的健力士黑啤在国内启动的名为“新声代”的系列音乐活动中最为重要的专场音乐会之一，旨在为新民谣打造独树一帜的音乐平台，也是健力士黑啤于2009年首次发起“亚瑟日”活动在中国站的一次重量级专场音乐会。

“宁夏之声”苏阳一直对西北秦腔和当地独有的传统民歌“花儿”情有独钟，16岁开始学习吉他组建乐队，一路摸爬滚打，苏阳保留了西北民乐中最动人和质朴的精华，西北最具特色的唢呐更成为他音乐的标签之一。2005年，其首张专辑《贤良》一经发布，苏阳就获得了众多乐评人和乐迷们的关注与好评。中央电视台、华语音乐传媒大赏等诸多权威媒体都对苏阳独特的音乐形式进行了专题报道。此后苏阳在北京迷笛音乐节、上海世博会以及丽江音乐节等大型音乐节和活动上的精彩表演，则使得更多的乐迷感受到他音乐的独特魅力。

苏阳用音乐讲述西北大地上那些独有的故事和情怀，为你打开通往炙烈、朴实和真挚的西北大地的音乐之路。被誉为“总结了20年来贺兰山下最出色的声音”，将让你感受到非同寻常的本色力量。 5月30日的健力士新声代之苏阳乐队专场，不容错过！

演出信息

日期：2014年5月30日星期五

时间：20:30

地点：MAO Livehouse上海市重庆南路308号（近建国中路）

票价（含1瓶健力士原酿）：80元（预售/学生）／100元（现场）

（18岁以下不含酒）

关于健力士新声代

风靡全球的健力士黑啤在中国隆重启动了名为“新声代”的音乐系列活动，希望为大家奉上全球正在兴起的新民谣音乐，为中国的啤酒爱好者们带来耳目一新的新民谣现场音乐体验。新民谣别具一格的曲风和富有诗意内涵的歌词，恰好完美地诠释了健力士黑啤浓郁的烘焙口感和勇示本色的品牌精神和内涵。

自2009年起，为了纪念品牌创始人亚瑟·健力士的生日，健力士首次发起“亚瑟日”活动并邀请各国艺术家们同台献唱，该活动足迹遍及都柏林、新加坡、伦敦、吉隆坡等城市，如今已成为全球范围广受推崇的音乐盛典活动，参与的明星包括著名的黑眼豆豆合唱团、The Script乐队、Ellie Goulding等。

健力士将中国作为继承亚瑟日传统的全新一站，与音乐演出推广机构Split Works携手打造“健力士®新声代”，旨在为中国的乐迷们献上独树一帜的新民谣音乐现场演出。

健力士新声代于2013年9月开始推出了一系列专场演出，特邀国内民谣音乐“新声代”：刘东明、阿基耐乐队、杭盖乐队、郝云、苏阳等陪你一起喝啤酒、体验本色新民谣！

相关链接

健力士中国官方微博：www.weibo.com/guinnessbeer 

健力士新声代官网：www.moremusic.cn

健力士新声代官方微博：www.weibo.com/moremusic

苏阳微博：www.weibo.com/suyang  

苏阳豆瓣：http://www.douban.com/artist/suyang 

GUINNESS More Music: Suyang Live in Shanghai 

Always bringing the freshest recommendations in folk for China’s new generation, GUINNESS More Music ushers in a unique voice from Ningxia on May 30 at Mao Livehouse Shanghai. Suyang brings a blend of rock, folk, Shaanxi Opera, and other musical styles from China’s Northwest region to Shanghai for fans to experience.

GUINNESS launched the first “Arthur Day” in 2009 to commemorate its founder, Arthur Guinness’ birthday and invited artists to sing on the same stage. China now inherits the tradition of GUINNESS’ Arthur's Day, and since September 2013 has been creating a series of musical performances and events promoting the “new generation of sound.” GUINNESS prides itself in supporting emerging folk music to bring a new live music experience for China's beer lovers.

At the age of eight, Suyang started living in the Northwest Chinese city of Yinchuan. There he was influenced by local traditional folk music and local opera style. At age 16, he began playing guitar and joined a ban which broadened his musical horizons as well as giving him live performance experience. 

After the release of his first album Xian Liang in 2005, Suyang gained popularity from fans and critics alike. Suyang received positive reviews from the Chinese rock magazine Tongsu Gequ CCTV, and also received several Chinese Music Media Awards. Suyang went on to put on shows at major events like the Beijing Midi Music Festival, the Shanghai World Expo Music Festival, and music festivals in Lijiang, creating an even larger fan base for Suyang. Although largely successful Suyang has not let his recent fame influence his musical style. In 2010, he released a second album in 2010, Xiang Cao Yi Yang which continues his musical characteristics without any commercial erosion. If you have the courage to seek a path different from the rest, then come May 30 to see GUINNESS More Music showcase "Voice of Ningxia”. A show not to be missed!

Show Information
Date: May 30, 2014
Time: 20:30
Venue: MAO Livehouse Shanghai 
Address: 3F no. 308 South Chongqing rd. nr Middle Jianguo rd.
Tickets (1 bottle of Guinness Original included): 80 RMB (presale/student) / 100RMB (door) (Alcohol not included for under 18’s)

* Pre-sales end on 23:30, May. 29th, 2014

Links:

GUINNESS More Music Official Site: www.moremusic.cn

GUINNESS More Music Official Sina Weibo: www.weibo.com/moremusic

Suyang’s Weibo: www.weibo.com/suyang

Suyang’s Douban: www.douban.com/artist/suyang/

About GUINNESS More Music:

GUINNESS, the world’s number one stout with a legacy that spans over 250 years, is proud to present More Music - a series of concerts and festivals curated to showcase China’s growing independent modern folk movement. Against the backdrop of a music scene heavily influenced by the mass media and foreign popular culture, modern folk music is gaining a following for its authenticity, deeper lyrical content, advanced musicianship, and synthesis of traditional and historical influences. The rich lyrical content and eclectic sounds of some of China’s most innovative and experimental music provides a perfect pairing for the big, bold flavor of GUINNESS. 

Globally, GUINNESS celebrates music through Arthur’s Day, an annual commemoration of Arthur Guinness, the father of the brand. Well-loved musicians pair up with up-and-coming artists on international stages from Dublin to Singapore, London to Kuala Lumpur, to provide fans with a remarkable and unforgettable experience. Celebrity musicians from years past include The Black Eyed Peas, The Script, Ed Sheeran, Brandon Flowers and Ellie Goulding. 

Today, GUINNESS® is bringing this tradition to China by partnering with independent music promoter Split Works, to bring music that is Made of More. 

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