Registration

Keynote Speech

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  Miranda Tan

  Robin8

  CEO

  Miranda Tan is an expert in PR and marketing, China Influencer and KOL Marketing, as well as the integration of big data and AI technology in the digital media industry. Prior to founding Robin8, Miranda amassed 15 years of experience in PR and marketing. She specialized in public relations and marketing for technology companies, pre-IPO companies, and other companies in states of rapid growth. Miranda Tan also founded and headed ExcitePR, a US technology public relations agency with offices in New York and San Francisco. In 2001, ExcitePR merged with one of the largest independent technology PR firms in the country at the time. Miranda Tan joined their executive team as Vice President. Miranda Tan is fluent in Mandarin Chinese and English. She has a bachelor of science from Cornell University and a Juris Doctor from St. John's University School of Law.

Keynote: How to Avoid Fake KOLs

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  Sophie Coulon

  Mediasia

  COO

  Passionate about Asia, Sophie opened in 2015 a Wechat account aimed at promoting French culture in China, "Francelysee". This account soon became one of the most influential Key Opinion Leader about France with a qualified audience of more than 35,000 followers. She then co-founded in 2017 a digital marketing agency specialized in social media, influence marketing and digital strategy for Western brands that are leaders in their market and looking to enter Chinese market.

Panel Discussion

• 

  Miranda Tan

  Robin8

  CEO

  Miranda Tan is an expert in PR and marketing, China Influencer and KOL Marketing, as well as the integration of big data and AI technology in the digital media industry. Prior to founding Robin8, Miranda amassed 15 years of experience in PR and marketing. She specialized in public relations and marketing for technology companies, pre-IPO companies, and other companies in states of rapid growth. Miranda Tan also founded and headed ExcitePR, a US technology public relations agency with offices in New York and San Francisco. In 2001, ExcitePR merged with one of the largest independent technology PR firms in the country at the time. Miranda Tan joined their executive team as Vice President. Miranda Tan is fluent in Mandarin Chinese and English. She has a bachelor of science from Cornell University and a Juris Doctor from St. John's University School of Law.
• 

  Sophie Coulon

  Mediasia

  COO

  Passionate about Asia, Sophie opened in 2015 a Wechat account aimed at promoting French culture in China, "Francelysee". This account soon became one of the most influential Key Opinion Leader about France with a qualified audience of more than 35,000 followers. She then co-founded in 2017 a digital marketing agency specialized in social media, influence marketing and digital strategy for Western brands that are leaders in their market and looking to enter Chinese market.
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  Andrea Q

  fitness KOL

  fitness KOL

  • national champion of rhythmic gymnastics • graduated from Beijing sports university Olympic elite athletes class • founder of Andrea Q fitness wellness • China's first peach butt trainer • fitness expert and fitness model -weibo: Ms.Qlifestyle -douyin: andreaqfitness -Ins: msqlifestyle
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  Daniel Koh

  Fleishman Hillard

  SVP

  Daniel trained as a Digitally Integrated Marketing Communication Professional and further enhanced by his ‘C’ level client servicing capabilities, makes him an excellent working partner. He has over 22 years of experience working in a few International Creative and Media Advertising agencies within Greater China and the South East Asia region. Daniel is skilled with the ability to develop Strategic Digital Social Planning and Content Creation, Programmatic which is critical to meet the needs of this current market environment. Daniel utilizes Business Intelligence from the consumer’s insights perspective and modelling analytics to ground his recommendations. Daniel takes charge of cross-over multiple disciplines and drives innovation to deliver award winning works for his client. His dynamic leadership style drives strong digitalization for the organization in China clients. Daniel’s aim is to provide Integrated Business Solutions for his clients and not just a silo media or creative solution. In his Grey and Starcom days, he has worked extensively with P&G on brands like OLAY, Pampers, SKII and Head and Shoulders managing their Integrated Planning and Shopper Marketing Strategies – FMOT is a term that he would often infer to. In the last few years, Daniel have built a strong social/content consultancy platform from ground zero, it is a strategic planning process that requires in-depth understanding of consumer behavior, brand insights and market analytics to develop robust business solution for all his clients. A strong believer to collaborative efforts and partnerships to ensure media first innovations. – Blockchains, Programmatic, AI, VR and more .. With his impressive track records, Daniel is well equipped to provide clients with a strategic counsel based on good business thinking; scan the business environment to identify information critical to long term planning, and develops strategies which provide a competitive advantage. He is capable of anticipating future consequences and foreseeing trends accurately. Daniel is forward thinking and can articulate pictures and visions of possibilities and turn it to reality. Clients under his care includes: LVMH group, Mercedes Benz, Richemont Group, Mars and Wrigley, P&G, Estee Lauder Companies, Pepsi and many others……
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  区块链大表姐Camille

  Blockchain KOL

  Blockchain KOL

Networking & Happy Hour