Have an app idea or working on a website that needs UX design improvements, but don't know what to do? UX improvements can help your product acquire new users, grow and retain your customers, and make your business more money.

Learn the design techniques that Silicon Valley companies like Apple, Google, Facebook, are using. With these techniques, you can build quick prototypes and test your ideas with customers in 2 days. Don’t wait for product launch day, get early data to your most pressing questions and test riskiest aspects of your product right away. Join the class and learn the fast, cheap techniques to gather consensus and design the best solutions for your customers to move your business forward.

This masterclass is built for Designers, Product Managers, Developers, Startup Founders, or anyone interested in building great technology products.

Here is a course breakdown of what you will learn in this masterclass: 

Day 1 (Saturday, 8/3, 2pm-6pm)

• Identify and Map Problems, Create Personas
  

  Learn how to identify and map out the problems in a technology product with a real case study. We will go through a live product, create user journey maps, identify risks and assumptions to find answers to, and identify the target customers and create personas.

  
  
• Sketch Solutions
  

  Anyone can sketch design solutions! Learn to confidently and quickly sketch out your ideas in a step-by-step way, getting inspiration from other websites and apps if needed.

  
  
• Storyboard and plan
  

  Once you sketch out a lot of ideas, we will collaboratively pick the most promising ones and plan our prototype.

Day 2 (Sunday, 8/4, 2pm-6pm)

•  Prototyping Day!
  

  Learn the tools to create realistic prototypes to test your ideas with customers.

•  User Testing
  

  Learn how to conduct user tests and test your prototypes with target customers. Collect and analyze early user data, get answers to your biggest uncertainties. Review progress and plan next steps to bring everything you’ve learn back to your work.

About the instructor, Grace Ng

Grace Ng is a UI/UX designer, developer, tech entrepreneur and investor. Her experience as a designer ranges from advertising agencies and corporations to rapidly moving tech startups. She has worked with McCann NY, FCB, Dentsu McGarryBowen, Nestlé, IKEA, GSK, McGraw-Hill, Branch (acquired by Facebook), Snapette (acquired by PriceGrabber), amongst others. She has taught design innovation courses at The U.S White House, and Ivy League Universities including Wharton School of Business, Princeton University, and Columbia University. She is currently the Design Partner at Lean Venture Partners, an early-stage startup pre-accelerator powered by Google and People Squared, investing in AI startups in China.

Want 50% off of a regular priced ticket for this event? Share this event's flyer on your WeChat Moments and send a screenshot to @masonboren101 on WeChat for your discounted ticket! (Limited Time Offer)

This workshop is part of our Shanghai Startup Summer School, check out our other events! 

You can find the full course list at: http://www.leanvp.com/school

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