Email is alive and kicking, wonderfully effective and still evolving, too. Yes, the many reports of email’s woeful death have been greatly exaggerated.
 
In fact, email is the most effective channel for marketers in terms of return on investment. A recent 2015 report from the Direct Marketing Association found that email has an average ROI of around US$ 58 for every $1 spent. Email simply works - even in China - but it’s important to understand why in order to wield it well.
 
On November 5, Entrepnr would like to invite you to a special event on Email & Marketing Automation at Gemma Restaurant in Shanghai. We have invited a panel of experts will share tips and techniques on how you can leverage on the best tools available to help you get more out of your online and email marketing in China.
 
Confirmed speakers include:
 - Jay Xie, General Manager at Webpower China on "The Power of Marketing Automation" 
 - Chuck Van Buren, Relationship Marketing & Data Director at Geometry Global on "Email Direct Marketing – Using the Data to Make Decisions"  
 - Val Kaplan, President at Sampi on "5 Features of Most Effective Email Marketing"

More information, click on http://www.meetup.com/Entrepnr/events/225223749/

Fee: RMB 150 (Yoopay) or US$ 25 online (Meetup) - RMB 180 if payments are made at the door. Includes lunch and soft drink.