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Nielsen China Consumer360

Price: ¥1,000 - 1,500

Wednesday, May 22, 2013
No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China
Organizer: Nielsen China More Events

Price: ¥1,000 - 1,500

Nielsen China Consumer360

Wednesday, May 22, 2013 No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China

Price: ¥1,000 - 1,500

When & Where

Wednesday, May 22, 2013

No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China
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Nielsen China

Nielsen China


 

Conference Enquiries:
Harris Han (Mr.)
harris.han@nielsen.com
Desk Phone: +86 21 2326 9898
Cell Phone: +86 152 1671 5770

Media Enquiries:
Sue Feng (Ms.)
sue.feng@nielsen.com
Desk Phone: +86 10 5812 9195
Cell Phone: +86 139 1103 9921

 

Click here for more information

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About Nielsen China Consumer360

Learn how to stand out from the crowd and expand your opportunities in China‘s increasingly dynamic consumer landscape at Nielsen’s signature event, Consumer 360.

As China’s economic transformation progresses, expanding domestic consumption plays an essential role in advancing the economy. Consumer 360 brings together thought leaders, industry experts and trailblazers to share insights and ideas that will help you activate growth. In addition to a wide range of industry-specific discussions, Consumer 360 delivers the foresight you need to unlock consumers’ buying power. Discover strategies that will enable you to respond to the ever-changing and emerging consumer demand in the world’s most exciting market.

Join us on May 22 in Shanghai and see first-hand how we are bringing you closer to your consumer and helping you anticipate what’s next.

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AGENDA 

WEDNESDAY, MAY 22, 2013


MORNING                             

 08:00 – 09:00  Registration
 09:00 – 09:15  Opening Remarks and Welcome
   Yan Xuan, President, Nielsen Greater China
 09:15 – 09:30  China in the Context of Global Growth Patterns
   David Calhoun, Chief Executive Officer, Nielsen
 09:30 – 10:00  Domestic Consumption – Opportunities To Grow Your Business
   Song Li, Deputy Director General, Institute of Economic Research, NDRC
 10:00 – 10:30  Coffee Break / Nielsen Insights Sharing
 10:30 – 11:30  How Chinese Consumers Think
 

 Dale Preston, Senior Vice President, Analytics & Consulting, Client Business

 Partner, Nielsen Greater China

 11:30 – 12:30  What Will They Buy Next?
   Kiki Fan, Vice President, Retail Measurement Service, Nielsen China
 12:30 – 14:00  Lunch Break / Nielsen Insights Sharing

AFTERNOON

 14:00 – 16:00      How to Unlock Chinese Consumer Demand
       Insights Session 1: Creating Consumer Pull Marketing Strategies to Unlock Demand
       14:00 – 15:00  Topic 1: Going After the “Other” P…Premium
 

     15:00 – 16:00  Topic 2: Spending Smarter for Bigger Returns

       Insights Session 2: Satisfying Consumer Demand Marketing Execution Strategies
       14:00 – 15:00  Topic 1: Shopping Habits Have Changed, Has Your Business Plan Changed Too?
       15:00 – 16:00  Topic 2: Making Smart Decisions at the Intersection of TV, Online, Mobile and Social Media
 16:00 – 16:30  Coffee Break / Nielsen Insights Sharing
 16:30 – 17:30  Closing Panel:CEO Dialogue on “How can Companies Stand Out”
 17:30  Adjourn

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Organizer

Contact the Host


 

Conference Enquiries:
Harris Han (Mr.)
harris.han@nielsen.com
Desk Phone: +86 21 2326 9898
Cell Phone: +86 152 1671 5770

Media Enquiries:
Sue Feng (Ms.)
sue.feng@nielsen.com
Desk Phone: +86 10 5812 9195
Cell Phone: +86 139 1103 9921

 

Click here for more information

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