Nielsen China Consumer360
Wednesday, May 22, 2013 No.1388 Hua Mu Road, Pudong, Shanghai, 201204, China
Price: ¥1,000 - 1,500
Wednesday, May 22, 2013
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Nielsen China
Nielsen China
Conference Enquiries:
Harris Han (Mr.)
harris.han@nielsen.com
Desk Phone: +86 21 2326 9898
Cell Phone: +86 152 1671 5770
Media Enquiries:
Sue Feng (Ms.)
sue.feng@nielsen.com
Desk Phone: +86 10 5812 9195
Cell Phone: +86 139 1103 9921
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Learn how to stand out from the crowd and expand your opportunities in China‘s increasingly dynamic consumer landscape at Nielsen’s signature event, Consumer 360.
As China’s economic transformation progresses, expanding domestic consumption plays an essential role in advancing the economy. Consumer 360 brings together thought leaders, industry experts and trailblazers to share insights and ideas that will help you activate growth. In addition to a wide range of industry-specific discussions, Consumer 360 delivers the foresight you need to unlock consumers’ buying power. Discover strategies that will enable you to respond to the ever-changing and emerging consumer demand in the world’s most exciting market.
Join us on May 22 in Shanghai and see first-hand how we are bringing you closer to your consumer and helping you anticipate what’s next.
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08:00 – 09:00 | Registration |
09:00 – 09:15 | Opening Remarks and Welcome |
Yan Xuan, President, Nielsen Greater China | |
09:15 – 09:30 | China in the Context of Global Growth Patterns |
David Calhoun, Chief Executive Officer, Nielsen | |
09:30 – 10:00 | Domestic Consumption – Opportunities To Grow Your Business |
Song Li, Deputy Director General, Institute of Economic Research, NDRC | |
10:00 – 10:30 | Coffee Break / Nielsen Insights Sharing |
10:30 – 11:30 | How Chinese Consumers Think |
Dale Preston, Senior Vice President, Analytics & Consulting, Client Business Partner, Nielsen Greater China |
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11:30 – 12:30 | What Will They Buy Next? |
Kiki Fan, Vice President, Retail Measurement Service, Nielsen China | |
12:30 – 14:00 | Lunch Break / Nielsen Insights Sharing |
14:00 – 16:00 | How to Unlock Chinese Consumer Demand |
Insights Session 1: Creating Consumer Pull Marketing Strategies to Unlock Demand | |
14:00 – 15:00 Topic 1: Going After the “Other” P…Premium | |
15:00 – 16:00 Topic 2: Spending Smarter for Bigger Returns |
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Insights Session 2: Satisfying Consumer Demand Marketing Execution Strategies | |
14:00 – 15:00 Topic 1: Shopping Habits Have Changed, Has Your Business Plan Changed Too? | |
15:00 – 16:00 Topic 2: Making Smart Decisions at the Intersection of TV, Online, Mobile and Social Media | |
16:00 – 16:30 | Coffee Break / Nielsen Insights Sharing |
16:30 – 17:30 | Closing Panel:CEO Dialogue on “How can Companies Stand Out” |
17:30 | Adjourn |
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Conference Enquiries:
Harris Han (Mr.)
harris.han@nielsen.com
Desk Phone: +86 21 2326 9898
Cell Phone: +86 152 1671 5770
Media Enquiries:
Sue Feng (Ms.)
sue.feng@nielsen.com
Desk Phone: +86 10 5812 9195
Cell Phone: +86 139 1103 9921
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