Registration

Opening Speech

EventLinker & WeWork

Break the Information Barrier of Chinese Market – Shiseido Case Study

Are language, web firewall, culture, data credibility, etc. the challenges you are facing while launching your services/products in Chinese market? SPEEDA is a business intelligence platform by providing industry monitoring, company information, news intelligence to support our users break the information barrier in one stop. SPEEDA Asia CEO, Yasu, will share the case study of how we support our clients – Shiseido marketing team to execute a market expanding strategy in China.

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  Yasunori Naito

  SPEEDA Asia

  CEO

  Naito san is leading SPEEDA Asia business to empower the decision makers by data & intelligence. With a rich professional management consultant background of business operational strategy at Accenture for 10 years and leading teams to deliver strategic initiatives i.e. post-merger integration across the Asia Pacific region at Kelly Services, he is acknowledged for innovative strategy planning. Now, he is based in Singapore and leading the team from Japan, China, Hong Kong, SEA countries, keeping an eye on making SPEEDA developed to Asia Pacific region. Naito san graduated from the EMBA-Global Asia - Columbia Business School.

Data Driven Insights for Brand Management

“Know thy self, know thy enemy. A thousand battles, a thousand victories” – Sun Tzu, Art of War. We share with you how successful companies make use of business intelligence to develop strategies for market entry, product launch, marketing campaign, and etc. We also share case studies through the lens of e-commerce intelligence how brands protect their IP rights and trademarks and fight online counterfeits. Using big data analytics for brand management and brand protection.

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  Kaufman Chang

  simplyBrand

  Co-founder & CEO

  As the founder of multiple startups, including ventures in cloud computing software, big data security software and biotech, Kaufman is well known for developing strategies to use big data and analytics solutions to help a variety of brands and businesses. Kaufman leveraged his background in cyber security and brand protection to unite blockchain and AI in his latest vision to strengthen digital commerce against counterfeiting. Previously, Kaufman held a nu44mber of key roles at Trend Micro for over 15 years where he used cloud computing to help businesses resolve digital safety issues. Kaufman graduated from the University of Chicago Booth School of Business with an MBA.

How to Identify Your Customers on WeChat

WeChat is the primary customer engagement hub in China for most brands. Yet many businesses have a poor understanding of which of their customers are following their official account. This presentation will provide you with a thorough framework to successfully identify or “bind” customers in your WeChat ecosystem, so you can engage them on a personal basis and drive repeat sales. Join us to learn: ▪ What is “WeChat binding” and what are the core benefits of knowing which of your customers follow you on WeChat. ▪ Best practices ▪ Leverage every touchpoint in your customer journey ▪ Offer a seamless & rewarding User Experience ▪ What identification rates can you expect? ▪ Typical KPIs and campaign case studies. Insights and guidelines to advance WeChat techniques.

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  Romain Henriot

  Splio

  COO Asia

  After close to 15 years managing digital transformation projects for MNCs across Europe, Romain has joined Splio as head of all operations in China. His responsibilities include Product localization, R&D, customer services and support, platform and compliance. Romain now focuses his work on helping brands taking back control of their customer data within an increasingly fragmented and ever-changing digital ecosystem in China.

Panel Discussion

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  Kyle Johnson

  ChinaBridge Group

  Consultant

  Kyle is a consultant and project leader for ChinaBridge Group, a strategic advisory firm serving the needs of global corporations and financial sponsors to actively expand their growth opportunities in China. He and his team have helped clients solve a range of operational challenges, including payments solutions, social e-commerce, and marketing strategy. Prior to joining ChinaBridge Group, Kyle worked for First Data, one of the leading payments companies in the United States, with their Strategic Clients & Alliances group in Atlanta, GA and Dallas, TX.
• 

  Yasunori Naito

  SPEEDA Asia

  CEO

  Naito san is leading SPEEDA Asia business to empower the decision makers by data & intelligence. With a rich professional management consultant background of business operational strategy at Accenture for 10 years and leading teams to deliver strategic initiatives i.e. post-merger integration across the Asia Pacific region at Kelly Services, he is acknowledged for innovative strategy planning. Now, he is based in Singapore and leading the team from Japan, China, Hong Kong, SEA countries, keeping an eye on making SPEEDA developed to Asia Pacific region. Naito san graduated from the EMBA-Global Asia - Columbia Business School.
• 

  Kaufman Chang

  simplyBrand

  Co-founder & CEO

  As the founder of multiple startups, including ventures in cloud computing software, big data security software and biotech, Kaufman is well known for developing strategies to use big data and analytics solutions to help a variety of brands and businesses. Kaufman leveraged his background in cyber security and brand protection to unite blockchain and AI in his latest vision to strengthen digital commerce against counterfeiting. Previously, Kaufman held a nu44mber of key roles at Trend Micro for over 15 years where he used cloud computing to help businesses resolve digital safety issues. Kaufman graduated from the University of Chicago Booth School of Business with an MBA.
• 

  Romain Henriot

  Splio

  COO Asia

  After close to 15 years managing digital transformation projects for MNCs across Europe, Romain has joined Splio as head of all operations in China. His responsibilities include Product localization, R&D, customer services and support, platform and compliance. Romain now focuses his work on helping brands taking back control of their customer data within an increasingly fragmented and ever-changing digital ecosystem in China.

Networking + End of Event