Over the past few years, brands and marketers have transformed how they manage their communications and marketing. Key Opinion Leader (KOL) used in the digital marketing world to classify online users who have a significant influence over consumers within their specialised industries.

KOL's are already actively communicating with your target market and have built up a sense of trust with their audience, in turn your current/future customers.  

As KOL's, their content is approachable, original and alreadywell received by your target audience. Leveraging off the voiceof the right KOL can not only boost your customer base, butalso differentiate your brand from your competitors by stayingrelevant and ahead of your industry market. 

Two experts will present the latest trends and best practices in KOL marketing:

Kaufman Chang, Co-Founder & CEO of simplyBrand, who will introduce a KOL management tool that helps marketers to explore, evaluation and track the performance of the KOL to amplify their message on WeChat.

Mike Reyes, Digital Director, NetBooster Asia, who will speak "Using KOL as a Performance Marketing Tool": What is the role of KOL in the Social Media Mix? How can it drive performance? What are the expected results to achieve for your KOL investment? 

Fee: RMB 150 online in advance - RMB 200 at the door 
Includes dinner, unlimited flow of beer and soft drinks. 

More information, visit www.meetup.com/Entrepnr/events/230627699/