Glug Beijing #6 - Why we all Eat Potatoes?

The Secret Power of Branding; What it is and Why it Works

咕嘟北京第六期 - 为什么人人吃土豆？品牌化的秘密：什么是品牌化及其原理

Hey Gluggers,

Studio Output and MetaDesign are excited to bring to you Beijing’s sixth Glug event on Migas’s infamous Rooftoop Terrace in Sanlitun for, “Why we all Eat Potatoes?: The Secret Power of Branding; What it is and Why it Works.”

As for the line up, we have three branding guru’s, who, for one night only are going to share their branding secrets, stories and what they’ve learnt to help you along your branding journey. 

Do you want to take your brand to the next level?

Are you curious how to make your brand stand out in the digital age? 

Would you love your brand to be internationally recognised? 

Do you want to find out the story behind “why we all eat potatoes?”

If you want to know the answers come along and find out for yourself! The guest list is filling, and the alcohol will be flowing; you don’t want to miss this!

When: Sunday 2nd August 

Time: 19:00 – 22:00 (Doors open at 19:00 / talks start at 19:30) 

Where: Migas Rooftop Terrace, 6th Floor, Nali Patio, 81 Sanlitun Lu Chaoyang district 朝阳区三里屯路81号那里花园6层Migas天台

Tickets: 60 RMB (Includes one free drink!) 

Speakers on the Night:

Mauro Marescialli - Managing Director of MetaDesign (Beijing) 

"Successful Branding in Rock Music"

Hailing from Rome, Mauro has spent over 20 years working in China, 15 of which were spent working in communication and branding. Mauro has helped a variety of brands make their mark including Shangri-La Hotels and Resorts, Swire Properties, IKEA, Scandinavian Airlines, Star Alliance, Minsheng Bank, Longhu Properties, Reckitt Benckiser, Monmilk, Volkswagen and Skoda. In true italian spirit Mauro makes a mean Tirasimu and when not spending time with his family can be found bashing away at the drums.
https://www.linkedin.com/pub/mauro-marescialli/44/24a/397


Rob Coke - Group Strategy Director of Studio Output (London) 

"U=CXO: Be a Chief Experience Officer"

Rob is a founding partner of Studio Output, with a deep understanding of brands accumulated over 15 years in the design industry.

As the lead on brand thinking, Rob’s work spans all aspects of strategy. From vision-building to brand architecture, he combines the problem-solving methodology of a designer with an empathetic understanding of audience. He’s developed brand platforms and identities for organisations as diverse as the Government’s Technology Strategy Board, the BBC, SonyPlayStation, Speedo and fitness tracking start-up Bounts.
https://www.linkedin.com/in/robcoke
https://twitter.com/robcoke 

Tom van Dillen - Managing Director of GREENKERN Group

"The Right Stuff: Learnings from Our Interplanetary Escapades"

During Tom van Dillen's sixteen years in Mainland China, he has been involved in many unique and groundbreaking projects including the first collaboration between Chinese Education TV and the BBC and a comprehensive campaign to brand Europe as the #1 destination for China's growing middle class. 
Tom has a deep understanding of brand dynamics and their impact on China's ever-developing society. Bridging the gap for many multi national companies in China, he spearheaded initiatives for BMW, BOEING, Bayer, PHILIPS and Volkswagen. 
Tom is also an avid photographer: his work has appeared in many well-known print and online publications. On weekends, Tom escapes the frenetic life of the city for the relative tranquility of his cottage, which sits at the foot of the Great Wall. 
Tom set up and runs the GREENKERN office in Beijing.

https://cn.linkedin.com/pub/tom-van-dillen/0/248/bb2

Any questions, please email glug@studio-output.cn

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