Content is King: Brand Localization in China
2019年10月10日 星期四 19:00 至 21:00 CEO SUITE, 18th Floor, T3 of Shanghai Lujiazui Finance Plaza, 826 Century Avenue, Pudong, Shanghai, China
Price: ￥98 - 128
2019年10月10日 星期四 19:00 至 21:00
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Digital BootCamp Asia
Digital BootCamp Asia
Digital Bootcamp Asia is powered by Tolmao Group, an integrated marketing agency that combines the traditional marketing methods with an innovative approach, creative thinking and a full understanding of the Chinese market which specialize in creating a unique content marketing strategy for your brand through online offline campaign activation.
We aim to inspire those who want to excel in the digital world through a series of workshops, forums, panel discussions and networking events.
Digital Bootcamp Asia produce different range of events covering topics including China Market Entry Strategy, Business in China, Content Marketing Strategy, Social Media Marketing, WeChat Marketing, Weibo Marketing and many more. Follow our WeChat official account ( DigitalBootcampAsia) to stay updated of our latest events.
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13651623138
alice@tolmaogroup.com
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Brand Localization In China: Content is King
What’s the greatest struggle for any brand, especially for foreign companies and entrepreneurs in China? Understanding how to appropriately localize content, products and services offered, and overall mission to adhere to Chinese consumer behavior while executing a proper strategy across the many social media and e-commerce platforms available.
If you’ve ever heard the phrase "Content is King", this is the case now, more than ever. In an essay in from 1996, Bill Gates wrote: “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” This concept applies to everything a brand puts out across the many media platforms where it needs to maintain a consistent presence and message, and the responsibility has increased exponentially in today’s market.
Brands must "Differentiate or Die", and thereby be flexible and prepared for constant reinvention, reconsideration of processes and platforms and capability of quick repositioning based on marketplace demands.
This event brings together industry experts who each have unique insights into how they have accomplished this for their own brands, and also helped others to turn this challenge into success for their brands and businesses. Join us to find out how have your own success and become a Content King.
Transportation Directory
Parking guide：
1. The vehicle enters from No. 899, Pudong South Road, and informs the security guard to go to the 18th floor of the T3 office building to participate in the event.
2. Enter the P1 floor of the T3 office building along the driveway and park the vehicle in the designated area.
3. Take the passenger elevator to the lobby on the 1st floor and transfer to the elevator to the 18th floor.
By taxi：
1. The vehicle enters from No. 899, Pudong South Road, and informs the security guard to go to the 18th floor of the T3 office building to participate in the event.
2. Go to Century Avenue along the driveway and stop at the T3 office building.
By subway：
1. Exit 3 of Dongchang Road Station, Metro Line 2, the building on the right hand side of the station is the T3 office building of Lujiazui Financial Plaza.
2. Exit No. 1 of the Metro Line 9 Mall Road Station, turn east to Nanquan North Road, turn left, and then turn left to Century Avenue.
By car：
Set location to be Subway Line 2 Dongchang Road Subway Station Exit 3
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Tamar Hela
#LinkedInLocal Shanghai
Host
Jon Newton
Chinapreneur
Founder & CEO
Stefan Justl
Storymaker
General Manager
Arie Schreier
PTL Group
General Manager
Natasha Fang
Tolmao Group
Moderator
19:00
Registration
19:15
Welcome Speech
19:30
Keynote speech and panel discussion
20:30
Networking
Tolmao Group
Digital BootCamp Asia
CEO SUITE
Epermarket
PTL Group
Story Maker
Linkedin Local SH
Chinapreneur
Digital Bootcamp Asia is powered by Tolmao Group, an integrated marketing agency that combines the traditional marketing methods with an innovative approach, creative thinking and a full understanding of the Chinese market which specialize in creating a unique content marketing strategy for your brand through online offline campaign activation.
We aim to inspire those who want to excel in the digital world through a series of workshops, forums, panel discussions and networking events.
Digital Bootcamp Asia produce different range of events covering topics including China Market Entry Strategy, Business in China, Content Marketing Strategy, Social Media Marketing, WeChat Marketing, Weibo Marketing and many more. Follow our WeChat official account ( DigitalBootcampAsia) to stay updated of our latest events.
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