CONSUMER CENTRICITY IN ACTION

Get ready for an electrifying online session that's absolutely free! It's time to click that "Register 报名" button on the page and let the excitement begin! In just a few clicks, you'll unlock a world of knowledge and inspiration. Keep an eye on your inbox because a confirmation email with the Zoom meeting link and password will be zooming its way to you. Don't forget to mark your calendar and get ready to embark on an unforgettable journey! We can't wait to see you there!

DATE&TIME:

14:00-14:40, Oct 17th. Including 30 mins presentation and 10 mins Q&A.

WHO IS THE SESSION FOR:

This session is developed to equip marketers and sales teams with the best tools to place the consumer at the center of all activities of a company.

It will be particularly valuable for:

• Merchandising and supply chain teams, working with/in China

• Domestic China e-commerce and marketing teams

• Channel managers in China 

China and Chinese brand companies excel at understanding markets and consumers and at detecting underlying trends and immediately acting on it. To achieve this level of consumer centricity, the use of data is essential, especially in relation to the product creation cycle. Likewise, in order to succeed in China today, it is key to provide consumers a seamless and unique experience, through content marketing, livestreaming and an omnichannel approach to distribution. This is what this session will focus on.

WHAT YOU WILL LEARN FROM THIS ONLINE SESSION:

✅️ Placing consumers at the heart of the product creation cycle

✅️ Entertaining consumers with livestreaming and content marketing

✅️ Giving consumers a seamless experience with social commerce and omnichannel

WHO IS THE SPEAKER:

Sandrine Zerbib

President of Baozun Brand Management

Sandrine Zerbib has close to 30 years’ experience in consumer business in China, out of which the last 10 years working on cracking the code of Chinese digital native millennials.

She is currently President of Baozun Brand Management and of Baozun Europe, after Full Jet – the brand management and digital agency she had founded, was acquired in early 2021 by Baozun, the undisputed e-commerce service provider in China.

Sandrine Zerbib is also the co-author of Dragon Tactics – How Chinese Entrepreneurs Thrive in Uncertainty, a book that makes a case, that in a rapidly digitising and increasingly uncertain and unpredictable global business environment, there is much to learn from successful Chinese entrepreneurs.

Until mid-2007, Sandrine Zerbib was the President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position. 

 

VISIT CHINADIGITALSUMMIT.COM FOR MORE INFORMATION ABOUT OFFLINE DIGITAL+ SUMMIT IN SHANGHAI, OCT 18TH!