Do you have the next big idea for a tech product or app?
Not sure how to turn your idea into reality?

We see lots of entrepreneurs struggling to explain their product in a clear and concise way. As a direct consequence, they often don't know how to work with designers and developers because they don't know how to speak their technical language.
The role of a good entrepreneur is to break those "language" barriers when it comes to his or her product.

In this workshop you will learn four of the most important skills to turn your product idea into reality:
• Product pitch - clearly define your product
• Mockups - design your product landing page
• Data architecture - learn how to talk like a tech person
• User stories - define the core features of your product

As an entrepreneur, this class will give you a simple methodology to precisely define the product you want to build and work efficiently with developers and designers

This session is for beginners and there is no need to bring a laptop.

***About the speaker***

Ekaterina is a marketing specialist with strong analytical, organizational and communication skills. She has a solid track record of project management and strategy initiation across different industries. Culturally sensitive and internationally traveled, she currently bases in Shanghai. Not only does she learn Chinese well enough to conduct business in Chinese but understand Chinese culture to be effective. She is also experienced in handling international exhibitions and organizing events.

***About venue sponsor***

WeWork is a global network of workspaces where companies and people grow together. Believing that CEOs can help each other, offices can use the comforts of home, and people can all look forward to Monday if they find real meaning in what they do, WeWork transforms buildings into dynamic environments for creativity, focus, and connection. More than just the best place to work, though, it is a movement toward humanizing work.