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A coaching experience for speakers and brand storytelling. 

When your speech, your stories, your ideas must have impact. 

When you must give the best speech of your life.

This is the place where your TED Talks, business presentations and investment pitches, come alive. With engaging stories, concise, vivid language, and a voice and delivery that matches your compelling messages, passion and clear purpose. 

But too often speakers are word machines, and the speech is just flat. Everything sounds the same. No emphasis on anything. No connection with the listeners. No connection with your purpose. Or no purpose. When that happens the message is lost.

It doesn’t have to be that way. We provide truly world class speech coaching, training, and brand storytelling. 

About Larry Schuster 

* TEDx Coach, Speaker
* Chinaccelerator investment pitch coach for startup CEOs
* Founder, The Storytelling Company
* 2012 North China speech evaluation champion, Toastmasters International 
* Executive speech coach for multinational companies

Larry applies 20 years experience as a US journalist to help his clients find and shape their compelling stories and messages, to connect to their audiences for impact. 

He is coaches executives and others in a way that energizes their speeches and helps them give the best speech of their life.

His clients have included global architecture and design leader Aedas, Standard Charter Bank, PayPal, a world leader in cross-border payments, consumer audio innovator Harman, and 7-time world-champion boxer Michele Aboro.

Client Testimonials

• * His storytelling techniques, and other advice and constructive way of teaching made it fun and easy to apply to my current workshops and talks. Thank you, Larry. Karina Blancarte, Holistic Psychologist

• * Larry and I worked together to prepare a pitch for over 200 investors, the end result being a deal worth half a million dollars. Through Larry's knowledge and creative approach to storytelling we crafted a convincing and entertaining narrative that energized a room full of people and sold investors on our vision. — Adam Place, startup CEO, Nusic

•  *  My challenge is to deliver information that most people are resistant too. So I knew I had to work harder and hire the best possible professional. Larry's experience was key to making my talks a success from day 1, Rebecca Cappelli, independent film maker (Let Us Be Heroes)

• *  Larry was a great help to bring this more complex planning topic (cities of the future) to a wider audience… he was able to extract the message from what I was trying to say to personalize it for those people (for his TEDx event in Shanghai) — Keith Griffiths, Chairman, founder, Aedas, a world leader in architecture and design. 

• * Your training helped a lot Larry!! Yesterday was very interactive. I made the presentation really funny throughout with the short stories. This was the best presentation I’ve done yet thanks to you! — Andy Wen, Ph.D, Aedas Global Board Director