THREE TRENDS SHAPING THE DIGITALIZATION OF CHINA’S LUXURY INDUSTRY

Get ready for an electrifying online session that's absolutely free! It's time to click that "Register 报名" button on the page and let the excitement begin! In just a few clicks, you'll unlock a world of knowledge and inspiration. Keep an eye on your inbox because a confirmation email with the Zoom meeting link and password will be zooming its way to you. Don't forget to mark your calendar and get ready to embark on an unforgettable journey! We can't wait to see you there!

DATE&TIME:

18:00-18:55, Oct 17th. Including 45 mins presentation and 10 mins Q&A.

WHO IS THE SESSION FOR:

This webinar is a must-attend event for professionals and enthusiasts at the intersection of luxury, digital marketing, and the Chinese market. Whether you’re an experienced executive, an aspiring entrepreneur, or a student in the field, this session promises valuable insights for all, especially: - Luxury Brand Executives & Managers - Digital Marketers & Strategists - Entrepreneurs & Startups in Luxury Sector - Business Consultants & Analysts - E-commerce Professionals.

In this session, we'll explore the transformative shift in China's luxury market, driven by tech innovation and the influential Gen Z, who seek unique, tech-enhanced engagement with luxury brands. We'll spotlight three pivotal trends: enhanced online shopping, exploration of the metaverse, and storytelling via live streaming. Participants will gain insights into the harmonious fusion of tradition and innovation, elegance and technology, and exclusivity and accessibility in China's digital luxury market. This session is crucial for navigating this dynamic landscape, offering understanding of its digital transformation and future implications.

WHAT YOU WILL LEARN FROM THIS ONLINE SESSION:

✅️ Trend 1: Elevating Online Shopping by Amplifying Exclusivity & Convenience

✅️ Trend 2: Exploring the Metaverse, Digital Collectibles and Virtual influencers

✅️ Trend 3: Leveraging Live Streaming for Brand Storytelling

WHO IS THE SPEAKER:

Sophie Coulon

Managing Partner of VO2 Asia Pacific

As Co-founder of VO2 Asia Pacific, Sophie has 8+ years of experience crafting digital strategies, overseeing campaigns, and leading content production for 70+ international brands in China's luxury and lifestyle sectors. Together with her team of 80+ professionals, her work encompasses transformative customer experiences, innovative technologies, CRM implementation and strategic social media and influencer initiatives across Asia. A frequent speaker at events, Sophie shares insights that drive brand growth and cultural exchange in China's dynamic market. 
 

VISIT CHINADIGITALSUMMIT.COM FOR MORE INFORMATION ABOUT OFFLINE DIGITAL+ SUMMIT IN SHANGHAI, OCT 18TH!