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Tolmao Group Digital Marketing Workshop Series
Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00
nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号
Organizer: Tolmao Group More Events

Price: ¥300 - 2,100

Tolmao Group Digital Marketing Workshop Series

Price: ¥300 - 2,100

Tolmao Group Digital Marketing Workshop Series
Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00
nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号
Organizer: Tolmao Group More Events

Price: ¥300 - 2,100

Apr 21

Thu

Tolmao Group Digital Marketing Workshop Series

Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00 nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号

Price: ¥300 - 2,100

When & Where

Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00

nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号 nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号
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Tolmao Group

Tolmao Group


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Tolmao Group's Digital Marketing Workshop Series will include a series of different workshops focused on digital marketing in China and in the West. Members of Tolmao Group's Digital Marketing Series get many benefits, including: access to networking events, resume reviews, and more. Save more by becoming a member and signing up for multiple workshops! 


Digital Marketing in China (for Beginners): This workshop will provide an introduction to digital marketing in China and explain the key differences between doing marketing in China and in the West. The workshop will demonstrate the most commonly used social media platforms and provide tips for content marketing.





WeChat Marketing Workshop (for Beginners): The workshop will introduce WeChat Marketing, discuss the different types of accounts, and provide tips and tricks for managing your account. The main purpose of this workshop is to help companies establish a presence on WeChat and successfully manage their accounts.





Social Media inside China (for Beginners): This workshop is specifically designed for companies who have yet to successfully establish a digital presence in China. The workshop will provide an introduction to the most commonly used social media platforms in China, including: Weibo, QQ, Qzone, and Tieba.





Working with Thought Leaders (for Beginners): This workshop will introduce to you the benefits of Key Opinion Leader (KOL) relationships. It will also explain how to establish and maintain mutually beneficial relationships. The workshop is designed to teach you how to successfully work with KOLs and improve your business results.





Social Media outside of China (for Beginners): The workshop will provide an introduction to popular social media platforms outside of China, including: Facebook, Twitter, Instagram, Linkedin, and Youtube. It will also introduce the ads campaigns for each platform.





Pay per Click Advertising on Google (for Beginners): The workshop will introduce Google Adwords and explain how to establish a Pay per Click campaign. The workshop is designed for companies who have never used Google Adwords and are interested in developing a campaign on Google.





Marketing Integration (for Intermediate): This workshop is for companies that have already established a digital presence in China and are looking for ways to improve their ROI. The workshop will introduce strategies to integrate your digital efforts with your offline efforts. Also, it will provide ways to best manage your digital campaigns and enhance customer relations.





WeChat Cross Border Ecommerce (for intermediate): This workshop is for foreign companies who wish to start an Ecommerce platform with WeChat. We will provide tips for growing your international business and developing cross-border business opportunities.





Building a WordPress Web Site in the Digital Era, for Dummies: We’ll examine the things you should know before launching a web site into the Chinese market, including how mobile-only social platforms have become the revolutionary new frontier of Chinese web design, and how to design the perfect website in China today.





7 Tips for B2B Marketing on WeChat: This workshop is for companies/individuals who already know the basics of WeChat and want to improve their strategy. For example, did you know that one of the biggest weaknesses of companies’ WeChat campaigns is that they are only in English? This fix is as simple as translating your marketing pieces. Learn this and more at the workshop. 





Experience Levels:


Beginner Marketer in China:
Are you planning to enter the Chinese Market?
Have you recently started your marketing campaign in China?
Are you looking for more information on how to market to the Chinese audience?
If you are new to the Chinese market and would like to know more how to best approach this large market, then attend our Beginner Workshops. These workshops will introduce the digital landscape in China and explain what your company should do to create a successful marketing campaign.

Intermediate Marketer in China:
Do you already have a digital campaign in China?
Are you looking for ways to improve your ROI from your digital efforts?
If you are already familiar with the digital landscape in China but are looking to enhance your efforts, then Tolmao Group's Intermediate workshops are for you. These workshops assume attendees have a base knowledge of the digital landscape in China and are wanting to learn how to be more effective with their marketing campaigns.

Beginner Marketer in the West:
Are you planning to expand your company internationally?
Do you know about the different marketing platforms used outside of China? 

If you are new to doing marketing in the West, then these workshops are for you. The workshops will provide explanations of commonly used digital platforms in the West and tips for success.




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