Digital Marketing in China (for Beginners): This workshop will provide an introduction to digital marketing in China and explain the key differences between doing marketing in China and in the West. The workshop will demonstrate the most commonly used social media platforms and provide tips for content marketing.

Working with Thought Leaders (for Beginners): This workshop will introduce to you the benefits of Key Opinion Leader (KOL) relationships. It will also explain how to establish and maintain mutually beneficial relationships. The workshop is designed to teach you how to successfully work with KOLs and improve your business results.

Pay per Click Advertising on Google (for Beginners): The workshop will introduce Google Adwords and explain how to establish a Pay per Click campaign. The workshop is designed for companies who have never used Google Adwords and are interested in developing a campaign on Google.

Marketing Integration (for Intermediate): This workshop is for companies that have already established a digital presence in China and are looking for ways to improve their ROI. The workshop will introduce strategies to integrate your digital efforts with your offline efforts. Also, it will provide ways to best manage your digital campaigns and enhance customer relations.

WeChat Cross Border Ecommerce (for intermediate): This workshop is for foreign companies who wish to start an Ecommerce platform with WeChat. We will provide tips for growing your international business and developing cross-border business opportunities.