Tolmao Group Digital Marketing Workshop Series
Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00 nakedHub, 89 Taixing Road near West Nanjing Road 上海市静安区泰兴路89号
Price: ￥300 - 2,100
Thursday, April 21, 2016 16:30 to Tuesday, June 21 18:00
Scan and Share
Tolmao Group's Digital Marketing Workshop Series will include a series of different workshops focused on digital marketing in China and in the West. Members of Tolmao Group's Digital Marketing Series get many benefits, including: access to networking events, resume reviews, and more. Save more by becoming a member and signing up for multiple workshops!
Digital Marketing in China (for Beginners): This workshop will provide an introduction to digital marketing in China and explain the key differences between doing marketing in China and in the West. The workshop will demonstrate the most commonly used social media platforms and provide tips for content marketing.
Working with Thought Leaders (for Beginners): This workshop will introduce to you the benefits of Key Opinion Leader (KOL) relationships. It will also explain how to establish and maintain mutually beneficial relationships. The workshop is designed to teach you how to successfully work with KOLs and improve your business results.
Pay per Click Advertising on Google (for Beginners): The workshop will introduce Google Adwords and explain how to establish a Pay per Click campaign. The workshop is designed for companies who have never used Google Adwords and are interested in developing a campaign on Google.
Marketing Integration (for Intermediate): This workshop is for companies that have already established a digital presence in China and are looking for ways to improve their ROI. The workshop will introduce strategies to integrate your digital efforts with your offline efforts. Also, it will provide ways to best manage your digital campaigns and enhance customer relations.
WeChat Cross Border Ecommerce (for intermediate): This workshop is for foreign companies who wish to start an Ecommerce platform with WeChat. We will provide tips for growing your international business and developing cross-border business opportunities.
Building a WordPress Web Site in the Digital Era, for Dummies: We’ll examine the things you should know before launching a web site into the Chinese market, including how mobile-only social platforms have become the revolutionary new frontier of Chinese web design, and how to design the perfect website in China today.
7 Tips for B2B Marketing on WeChat: This workshop is for companies/individuals who already
know the basics of WeChat and want to improve their strategy. For example, did
you know that one of the biggest weaknesses of companies’ WeChat campaigns is
that they are only in English? This fix is as simple as translating your
marketing pieces. Learn this and more at the workshop.
If you are new to doing marketing in the West, then these workshops are for you. The workshops will provide explanations of commonly used digital platforms in the West and tips for success.
Follow our WeChat Official Account for more information: