It’s not enough to just have a social media profile for your brand anymore. Instead, you need to actively work to build a relationship with your fans through interactions.

That’s called “Social Engagement”.

How to improve and measure your social engagement in China? In this “Westwin Live” event, we are delighted to invite Mr. Alex Duncan from KAWO and Miss Lu Jin from Westwin to share their extensive knowledge. Both are China marketing experts and they will share insights to help you find the right way to deepen your relationship with your followers.

Speakers

Lu Jin

Senior Sales Manager of Westwin

Lu Jin is the Senior Sales Manager at Westwin. With years of digital sales experience, she is an expert in China market solutions. Some of her clients through the years include Macy’s, Nestle, Porsche, Pearson, Ultra and more.

Alex Duncan

Co-founder of KAWO

Alex runs KAWO.com the leading enterprise Weibo and WeChat platform for foreign brands in China. He is a serial entrepreneur, designer, developer and user experience expert.

Schedule

Wednesday, 16th May 2018

07:00 - 07:20 PM     Check-in and networking

07:20 - 07:50 PM     Lu - “Identifying Brand Characteristics via Chinese Social Media”

07:50 - 08:20 PM     Alex - “Brand to Chinese Customers Effectively”

08:20 - 08:40 PM  Panel Discussion - " Using Social Media to Drive Engagement"

8:40-9:00 PM        Networking

*Snacks, Coffee, Tea, Beer & Soft Drink will be provided!

Organizer

Westwin

Westwin provides cross-border marketing strategies and solutions to help your business in China. With years of experience and solid partnerships, we fulfill your marketing needs with excellence. We have helped numerous brands reach their cross-border goals in the Chinese market.

Microsoft’s Exclusive Partner in China
Baidu Certified Agency
WeChat Certified Agency
Weibo Certified Agency
2015’s Creative Gold Award by ROI Festival
2017’s Most Potential Award by Weibo

Venue

naked Hub@Guangdong Lu

5F World Trade Tower, #500 Guangdong Lu, Huangpu District

裸心社广东路店

黄浦区广东路500号世界贸易大厦5楼

Situated in a prime spot by the Pudong River, naked Hub@Guangdong Lu evokes memories of the Shanghai streets in days gone by. Brick elevations like those of the city's Shikumen houses, combined with wallpaper designs inspired by Old Shanghai aims to create a homely and nostalgic working environment.