Growing your brand in China

As China transitions from an export driven economy to a consumption driven economy, business are presented with one of the biggest opportunities in the world. Tapping into this gargantuan opportunity, and achieving your goal of stratospheric growth is well within your grasp. Or, at least, it is if you can successfully enter the Chinese market.

Successful business entry into China is all about marketing, and it’s important to realise that things are different here. Marketing to the young, tech-savvy generation of consumers in China relies heavily on social-media. That means understanding the home-grown options, and understanding the differences.

WeChat is not Facebook. It’s your Chinese website, and serves as the foundation of your Chinese marketing platform. This is especially important, as the existence of your traditional website in China is little to none. Then you have Weibo which is, for all intents and purposes, Twitter. If you’re looking to engage with your customer base, this is the place to do it. After that, you have Douyin. If Snapchat and Instagram were rolled into one super app, this would be it.

Understanding these platforms, and developing an effective marketing strategy that uses them, is key to success in China. If you’re looking to do that, and give your business the best possible start at digital marketing in China, this workshop is for you.

We will cover:

1.       Setting up your own WeChat Official Account (WOA), and building a strong foundation for your China marketing strategy

2.       Developing and creating content, strategically tailored to the Chinese market

3.       How to effectively build a community, and leverage it to maximise your business growth

Unlocking the massive growth that the Chinese market offers is within your grasp. Don’t let this opportunity pass you by.

About the author

Claire Lily Squire is the Lead Writer & Content Strategist at niHUB - China.

Nihub is an innovation centre, specialising in bridging start-ups, tech and innovation from the West, and helping them succeed in the Chinese market. This is achieved through investment, innovation, and providing operational resources and services. As Lead Writer & Content Strategist, Claire utilises her skills as a WeChat expert to help companies build the content strategies around their products, and succeed in the Chinese market.