DATA-DRIVEN RETAIL IN THE SOCIAL COMMERCE ERA WITH MARKETING AUTOMATION & WECOM

Get ready for an electrifying online session that's absolutely free! It's time to click that "Register 报名" button on the page and let the excitement begin! In just a few clicks, you'll unlock a world of knowledge and inspiration. Keep an eye on your inbox because a confirmation email with the Zoom meeting link and password will be zooming its way to you. Don't forget to mark your calendar and get ready to embark on an unforgettable journey! We can't wait to see you there!

DATE&TIME:

15:00-15:45, Oct 17th. Including 30 mins presentation and 15 mins Q&A.

WHO IS THE SESSION FOR:

This session is developed to educate about the best technologies and strategies for empowering omnichannel retail in China in 2024.

It will be particularly valuable for:

- Global and local heads of digital, technology, sales, e-Commerce, data working with/in China

- Newcomers planning to enter China market

In China, social commerce has become the new normal. Various super-apps have successfully blurred the lines between social and e-commerce in China’s digital landscape, incorporating social interactions at every step of the customer life cycle. Among the key players, the WeChat ecosystem has emerged as an important approach for brands to empower O2O retailing strategy. If you work in/with China in 2024, this session should catch you up to speed on the key technologies and best practices with real-life examples to empower data-driven omnichannel retail in the social commerce era.

WHAT YOU WILL LEARN FROM THIS ONLINE SESSION:

✅️ China’s Digital Ecosystem & Social Commerce Overview

✅️ Importance of Omnichannel Retailing: Evolution of retail from multichannel to omnichannel in China

✅️ Mini Program Empowerment: Leveraging Mini Program to transition customers from online platforms to offline stores

✅️ Clienteling and Community Management: Using WeCom to empower clienteling, engagement from individual customers and among community groups, and direct traffic to offline stores

✅️ Data-Driven Personalization: Online data for optimizing offline experiences (Social CRM)

WHO IS THE SPEAKER:

Douglas Song

Head of Strategy & Consulting at IT Consultis (ITC)

Douglas has demonstrated experience in both the Western and Chinese digital ecosystems with six years of cross-continental Martech expertise. His prowess in Social CRM/CRM is complemented by a profound grasp of integrated Marketing Cloud applications from MAP operation service to back-end CEM strategy. Proficient in Digital Marketing, he excels in closed-loop marketing, consistently optimizing ROI through omnichannel solutions. Douglas has successfully spearheaded multiple large-scale projects and O&M management, notably for global FMCG and Retail leaders. Outcome-focused, data-driven, and highly organized, he has a passion for tackling the toughest challenges. Douglas is a very enthusiastic public speaker and motivator.
 

VISIT CHINADIGITALSUMMIT.COM FOR MORE INFORMATION ABOUT OFFLINE DIGITAL+ SUMMIT IN SHANGHAI, OCT 18TH!