Aug 20
Thu
Marketing in the Digital World
Thursday, August 20, 2020 06:30 to 20:30 British Chamber Shanghai Office, Room 1108, South Tower, M Place, 333 Chengdu Bei Lu, Shanghai Shanghai Shi, China
Price: ￥100 - 200
Thursday, August 20, 2020 06:30 to 20:30
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AustCham Shanghai
AustCham Shanghai
Founded in 1994, AustCham Shanghai is now the largest Australian Chamber of Commerce in the Greater China region. As the trading relationship has evolved beyond energy and resources to encapsulate a wide variety of sectors, AustCham Shanghai has also grown to represent businesses in every sector, from manufacturing to health and aged care, to education and financial services.
Today, our Chamber brings the business community together through membership services, events, delegations, project management, representation and advocacy.
AustCham Shanghai exists only to serve its members. The Chamber also undertakes significant fundraising efforts to support our Corporate Social Responsibility partners each year, having raised RMB 5,000,000 over the past 20 years.
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+86 21 6149 0600
jasmine.zhu@austchamshanghai.com
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The Canadian Chamber of Commerce is honored to partner with Australian Chamber of Commerce and British Chamber of Commerce in Shanghai to host this event.
Amid COVID-19, we have witnessed the inevitable failures of traditional marketing methods. Marketing strategies are bound to change in the evolving digital world. Marketing in the digital world has become the core of promoting brand awareness and sales. What are the keys to Marketing Strategies in the Digital world? What are some necessary marketing steps to keep up with China's speeding digital development? How should companies situate themselves in fast paced digital China?
In this panel discussion, panelists Ryan Molloy, Aron Solomons, and Aaron Chang will talk about Marketing Strategies in the digital landscape of current China. We will discuss on how companies can do to harness and construct one's digital technology and platform. We will be using real case studies to demonstrate how digital tools can be used to assist one in navigating through the digital future.
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Aaron Chang
JINGdigital
CEO & founder
Aron Solomons
The Silk Initiative
Associate Director
Ryan Molloy
Redfern Digital
CEO
Founded in 1994, AustCham Shanghai is now the largest Australian Chamber of Commerce in the Greater China region. As the trading relationship has evolved beyond energy and resources to encapsulate a wide variety of sectors, AustCham Shanghai has also grown to represent businesses in every sector, from manufacturing to health and aged care, to education and financial services.
Today, our Chamber brings the business community together through membership services, events, delegations, project management, representation and advocacy.
AustCham Shanghai exists only to serve its members. The Chamber also undertakes significant fundraising efforts to support our Corporate Social Responsibility partners each year, having raised RMB 5,000,000 over the past 20 years.
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+86 21 6149 0600
jasmine.zhu@austchamshanghai.com
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