Winning in China: What Do Successful Brands Need to Embrace Beyond Common Clichés?
Tuesday, October 22, 2019 08:30 to 10:30 Level 20, The Center, 989 ChangLe Road | 上海市长乐路989号世纪商贸广场20楼
Price: Free - ￥200
Tuesday, October 22, 2019 08:30 to 10:30
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The Executive Centre | ATTA | China Skinny
The Executive Centre | ATTA | China Skinny
The Executive Centre has welcomed ambitious global professionals for over 25 years. With over 135 centres in 32 cities across Asia Pacific and the Middle East, TEC helps its 25K+ Members to find private and flexible workspaces tailored to their business. The Executive Centre facilitates the growth of ambitious businesses and business professionals through high-end service, seamlessly operated workspaces, unparalleled insights from a global member network and experiences that elevate corporate culture. Imagine a space that goes beyond the traditional. A space that grows with your goals. A place that empowers. A partner in your vision. A place you want to be.
Asia Turnaround and Transformation Association (ATTA) is the premier professional body in Asia that brings together leaders in the transformation and turnaround sector to share their executive experience and industry knowledge.
There are a number of reasons why China Skinny’s insights and recommendations are unsurpassed in the market. We write the most-read newsletter about marketing to Chinese consumers and have done so since 2012, which gives us a up-to-date understanding of China, coupled with an historical and holistic context of the market overall. This complements the deep knowledge and industry contacts that we have gained from the hundreds of varied projects we have delivered. To bring this all to life, China Skinny has developed a series of localised, in-house tools and methodologies that amplifies and supplements our established knowledge.
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globalcommunity@executivecentre.com
globalcommunity@executivecentre.com
Views: 2,977
TEC Community in Shanghai is pleased to partner with Asia Turnaround & Transformation Association (ATTA) to hold our next session on how brands can succeed in China with an in-depth cultural and structural branding strategy.
Based on a recent study, Chinese brands accounted for 97% of growth in the FMCG category, representing how savvy domestic brands are increasingly eroding multinational brand's shares. In many cases, it isn't down to local brands having better products, just a better understanding of the target market, more relevant execution and a structure and culture better aligned to win in China.
Mark Tanner from China Skinny will share some insights from China Skinny's numerous studies into areas MNCs could learn from Chinese brands. Following the presentation will be a panel discussion with several industry leaders who will share their thoughts on how they brand to better align with the market.
*Advanced registration is recommended, tickets purchased at the door will be 200 RMB*
Agenda
08:30 Registration &
Networking Breakfast
09:00 TEC Welcome Remarks
09:05 Presentation
09:35 Panel Discussion
10:15 Q&A
10:30 Closing Remarks
Speaker Bio
Mark Tanner is the Managing Director of China Skinny. He has provided China-market growth strategies and research to close to 200 brands including IKEA, Reckitt Benckiser, Tourism Australia, Colgate, Fonterra, SAIC Motors and IHG. His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT and Forbes, where he is a columnist. Tanner authors the most-read newsletter about marketing to China, and is a regular keynote speaker addressing audiences around the globe. Prior to moving to China, Mark rode his bike across Canada solo in the middle of winter, hunted for ancient viking treasure in Iceland and led the first unbroken journey from the source of the Blue Nile to the sea.
Ron Wardle has over two decades of designing and executing strategy, branding, social, digital and eCommerce strategies in Greater China, Ron delivers exceptional value to enterprises seeking success in China’s annual US$900 billion Digital, New Retail and eCommerce industries. He is one of the leading advisors and one of few Western #PRACTITIONERS with proven hands-on experience, enabling foreign brands to identify, localize branded storytelling, understand consumer attention and neutralize challenges to achieving success in China’s digital, new retail and eCommerce marketplaces.
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The Executive Centre has welcomed ambitious global professionals for over 25 years. With over 135 centres in 32 cities across Asia Pacific and the Middle East, TEC helps its 25K+ Members to find private and flexible workspaces tailored to their business. The Executive Centre facilitates the growth of ambitious businesses and business professionals through high-end service, seamlessly operated workspaces, unparalleled insights from a global member network and experiences that elevate corporate culture. Imagine a space that goes beyond the traditional. A space that grows with your goals. A place that empowers. A partner in your vision. A place you want to be.
Asia Turnaround and Transformation Association (ATTA) is the premier professional body in Asia that brings together leaders in the transformation and turnaround sector to share their executive experience and industry knowledge.
There are a number of reasons why China Skinny’s insights and recommendations are unsurpassed in the market. We write the most-read newsletter about marketing to Chinese consumers and have done so since 2012, which gives us a up-to-date understanding of China, coupled with an historical and holistic context of the market overall. This complements the deep knowledge and industry contacts that we have gained from the hundreds of varied projects we have delivered. To bring this all to life, China Skinny has developed a series of localised, in-house tools and methodologies that amplifies and supplements our established knowledge.
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