Lessons for success: Expanding beyond Tier-1 cities

2019年8月21日星期三 19:00 至 20:30

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Cafe Sambal, Jiashan Market, 259 Jiashan Rd, near Jianguo Xi Rd

Organizer: Australia-China Young Professionals Initiative More Events

Price: ￥60 - 100

Lessons for success: Expanding beyond Tier-1 cities

Price: ￥60 - 100

Lessons for success: Expanding beyond Tier-1 cities

2019年8月21日星期三 19:00 至 20:30

+ Add to calendar

Business casual

Cafe Sambal, Jiashan Market, 259 Jiashan Rd, near Jianguo Xi Rd

Organizer: Australia-China Young Professionals Initiative More Events

Price: ￥60 - 100

Lessons for success: Expanding beyond Tier-1 cities

2019年8月21日星期三 19:00 至 20:30 Cafe Sambal, Jiashan Market, 259 Jiashan Rd, near Jianguo Xi Rd

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Organizer

Price: ￥60 - 100

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2019年8月21日星期三 19:00 至 20:30

Cafe Sambal, Jiashan Market, 259 Jiashan Rd, near Jianguo Xi Rd Cafe Sambal, Jiashan Market, 259 Jiashan Rd, near Jianguo Xi Rd

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Australia-China Young Professionals Initiative

ACYPI is a rapidly growing not-for-profit organisation engaging more than 3,000 young professionals across Australia and China. Through events, we connect our members to industry partners across commercial, political and academic spheres, and provide networking opportunities across sectors. Our events are focused on helping young professionals develop a deeper understanding of the issues facing business in Australia and China.

ACYPI Shanghai usually hosts bi-monthly events, as well as partnering with like-minded organisations throughout the year.

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+8615618854055

shanghai@acypi.org.au

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Tier 1 cities in China may be the wealthiest in the country, but consumers are increasingly driving consumption demand in lower-tier cities.

Join ACYPI, China marketing specialists China Skinny and the Directors of Strategy from global wine makers and distributors Treasury Wine Estate and Chinese e-commerce company ECargo, as they share how they are driving their company's growth beyond Shanghai. The panel discussion will be moderated by ACYPI's Committee Member Toby Dickson, followed by Q&A with attendees.

Running sheet

6:30pm Doors open

7:00pm Welcome introductions

7:05pm Moderated panel (35 mins) followed by Q&A (20 mins)

8:00pm Networking

Learn more about our speakers :

Zoe Wong

North Asia Strategy Manager, Treasury Wine Estates

Nelson Gable

Director, Strategy and Development, eCargo

After graduating from Australian National University, Nelson booked himself a one-way ticket to China. Nelson began as an intern at AustCham Shanghai before working his way up to the position of Senior Relationship Manager.

Over the years Nelson developed a strong interest in the retail, eCommerce and brand strategy side of China business. Nelson is now the Director of Strategy and Development for eCargo Holdings Limited (ASX:ECG), an ASX listed sales and marketing enabler.

Nelson advises brands of all shapes and sizes on strategy, direction, and solutions for entering the China market. As an appointed member of the AustCham Board of Directors, Nelson seeks to utilize his knowledge and knowhow from both his chamber and industry experience, to continue growing the work and connectivity of the Australian business community in Shanghai.

Andrew Atkinson

Senior Marketing Manager, China SkinnyDuring his tenure at China Skinny Andrew has led numerous projects across all aspects of the China market for clients like IKEA, SAIC Motor, Reckitt Benckiser and Optimum Nutrition. He is a well-regarded speaker about marketing in China in both the mainland and internationally, and is regularly quoted by outlets such as Forbes, CNN, CNBC and the Washington Post.

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