Lessons for success: Expanding beyond Tier-1 cities
2019年8月21日 星期三 19:00 至 20:30 Cafe Sambal, 嘉善路259弄37号A栋, 近建国西路
价格: ￥60 - 100
2019年8月21日 星期三 19:00 至 20:30
Tier 1 cities in China may be the wealthiest in the country, but consumers are increasingly driving consumption demand in lower-tier cities.
Join ACYPI, China marketing specialists China Skinny and the Directors of Strategy from global wine makers and distributors Treasury Wine Estate and Chinese e-commerce company ECargo, as they share how they are driving their company's growth beyond Shanghai. The panel discussion will be moderated by ACYPI's Committee Member Toby Dickson, followed by Q&A with attendees.
6:30pm Doors open
7:00pm Welcome introductions
7:05pm Moderated panel (35 mins) followed by Q&A (20 mins)
Learn more about our speakers :
North Asia Strategy Manager, Treasury Wine Estates
Director, Strategy and Development, eCargo
After graduating from Australian National University, Nelson booked himself a one-way ticket to China. Nelson began as an intern at AustCham Shanghai before working his way up to the position of Senior Relationship Manager.
Over the years Nelson developed a strong interest in the retail, eCommerce and brand strategy side of China business. Nelson is now the Director of Strategy and Development for eCargo Holdings Limited (ASX:ECG), an ASX listed sales and marketing enabler.
Nelson advises brands of all shapes and sizes on strategy, direction, and solutions for entering the China market. As an appointed member of the AustCham Board of Directors, Nelson seeks to utilize his knowledge and knowhow from both his chamber and industry experience, to continue growing the work and connectivity of the Australian business community in Shanghai.
Senior Marketing Manager, China SkinnyDuring his tenure at China Skinny Andrew has led numerous projects across all aspects of the China market for clients like IKEA, SAIC Motor, Reckitt Benckiser and Optimum Nutrition. He is a well-regarded speaker about marketing in China in both the mainland and internationally, and is regularly quoted by outlets such as Forbes, CNN, CNBC and the Washington Post.