Cross Border Summit Mentioned in Forbes! 

Pre-Event: VIP Mastermind 大师支招（头脑风暴）

Round table with VIP Member Top speakers at the event will host an intimate mastermind round table with VIP ticket holder guests.

VIP Dinner: VIP 晚宴

Top speakers and esteemed guests will join the night before the event officially starts to prepare and do some high quality networking. Read more about the mastermind session and VIP dinner here. Click into "DAY 01" Above to see day 1 Agenda

Checkin and Registration 签到

Get your badges and all your items sorted as well as start morning networking!

Welcome by Michael Michelini and Michelle Zhou 主办方和赞助商介绍

Get this show on the road. Learn the format, the vision, and exciting announcements on the future of cross border business!

• 

  Michael Michelini

  Global From Asia.com

  Founder 创始人 & Host 主持人

  Mike is an American social media, e-commerce, and SEO specialist that has lived in China since late 2007. He is a passionate business connector that helps companies do business in China as well as helping Chinese companies to work in overseas markets. He built the Cross Border E-commerce community, GlobalFromAsia.com. GFA is a platform for cross border business owners to learn, network, make business partnerships, and help them grow their global business. 来自美国的社交媒体、SEO、内容营销，以及跨境电商方面的专家，2007年来到中国，一直致力于全球生意人的连接，帮助国外企业来中国做生意，同时也帮助中国企业走出去做海外市场。 他创办的Global From Asia，全球跨境电商生意人学习和社交平台，帮助从事跨境生意的企业主，互相学习，社交沟通，跨国合作，助力他们的全球业务。
• 

  Michelle Zhou

  WANB EXPRESS

  MANAGING DIRECTOR

  ▪10 years of experience in cross-border e-commerce and cross-border logistics companies ▪ Has worked for a well-known overseas consulting management company and purchasing director for the world’s largest recycling project for used vehicles ▪ From consulting management, supply chain management, overseas purchasing, e-commerce operations’ career, Michelle accumulated a wealth of related experience, successfully founded cross-border e-commerce logistics solutions company – WanbExpress International Logistics ▪ Received overseas government support scholarships to study abroad in 2000, she exchanged and studied in three countries, and obtained a double degree in honors in electrical engineering and business administration. ▪ Ten years ago, Michelle decided to return to work after giving up overseas residence and high-quality job opportunities

Skyrocket Your Sales by Building a Stellar Creative Team 建立强大的创意团队，使你的销售额飞速增长

Emma Schermer Tamir gives business owners structure, KPI, and other metrics to measure and look for as you build out your product listing team.

• 

  Emma Schermer Tamir

  MARKETING BY EMMA

  CO-FOUNDER AND CHIEF CREATIVE

  Emma started weaving stories as soon as she could write. As co-owner and chief creative of Marketing by Emma, an international e-commerce copywriting firm founded in 2016, she’s helped more than 600 brands grow their businesses online. And when she’s not working, you can probably find her nose in a book with Pickle, her puppy, curled up next to her.

Tea Break 茶歇

Get to the networking and enjoy some tea and coffee together.

Preparing For Black Friday, Cyber Monday 如何备战黑色星期五和网购星期一？

Danny McMillan gets us prepared for the biggest days of e-commerce. Q4 hacks and tactics to stand out and maximize the sales!

• 

  Danny McMillan

  Seller Sessions

  Host

  International Public Speaker & Private Label Seller Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands. He also works with Amazon in the UK to provide webinar content for their 3rd party sellers, the host of Seller Sessions Live the annual conference for Amazon Sellers and brands and founder of SellerPoll. Danny is a survivor of the former music industry, serial start up entrepreneur & now an Amazon Seller. Danny has been guest speaker at The Smart China Sourcing Summit in Hong Kong, The European Private Label Summit, The Private Label World Summit & The Great Escape (Europe’s largest Music Industry convention). He regularly speaks on all subjects relating to on-line selling and has appeared on numerous podcasts along with contributing to industry bible Webretailer.com

Case Study: Bootstrap to Exit 案例学习：如何出售卖家公司选择退出？

Nate Ginsberg shares his journey of bootstrapping his Amazon business up til exit!

• 

  Nate Ginsburg

  ABOUND VENTURES | SEASONED AMAZON FBA SELLER TURNED INVESTOR

  FOUNDER&INVESTOR

  Nate has grown his Amazon FBA business in both the US and EU markets by leaps and bounds. His story is about how he empowered his seller team to take his business to new heights in a short time. His strengths include: manufacturing in China, supplement/consumable manufacturing, e-commerce in the USA, selling on Amazon, Distributed team building and management, and business systems and processes.

Lunch 午餐

Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.

Learning From Chinese Amazon Sellers 从中国亚马逊卖家学习点干货

Howard Thai, the Professor of Amazon, gives us insights what we can learn from Chinese Amazon FBA sellers.

• 

  Howard Thai

  UNITED INTEGRAL INC. AND PROFESSOR OF AMAZON

  FOUNDER & CEO

  Howard, Founder & CEO of United Integral Inc aka Skque has a Sellers Lifetime Rank of top 100 on on on Amazon.com. He. He. He is known as a “Professor of Amazon” and has been featured on The Wall Street Journal. His current focus is on branding, training and helping other Amazon sellers as an agency. He also helps bigger online retailers streamline their fulfillment, accounting, CRM, and communication processes though the cloud. He specializes in cloud Integration with companies such as Netsuite, Office 365, ChannelAdvisor and Salesforce. One of his best accomplishments has been to spearhead the entire launch lifecycle and achieve dramatic success with new sellers. Throughout his career, he has earned a solid reputation for always meeting the goals and objectives of any organization with which he is associated. Howard also has a website Seller Mafia dot com that helps sellers get boostings in Amazon rankings with various tactics. As Chinese sellers use these tactics, Howard and his team at SellerMafia are working towards giving those same black hat tricks to sellers around the world. The idea is – Amazon Seller Support doesn’t care about you or your company – and it is “if you can’t be ’em, join ’em”. Why let the Chinese sellers have all the black hat tricks that Amazon lets people get away with? Give those tools to the rest of the sellers in the community too. He will also have his own mastermind Oct 21-22 learn more here

Adding Products & Scaling a Print on Demand Empire 不断的上线新产品，按需复制一个卖家帝国

Mike Hartman comes on stage to give insights on how he has grown thousands of SKUs in just a couple years!

• 

  Michael Hartman

  INNOVENTIC

  MANAGING PARTNER

  Michael has a long experience in Marketing and Finance with an MBA in International Taxation and with more than 7 years of experience in company formation in the US. In the past 5 years his focus has moved to Amazon, now being a well-known PPC and Amazon Scaling Expert. Michael has been speaking at International Conferences in the past three years, bringing strategic knowledge in the Amazon Business field. Moreover, he is the Managing Partner of Innoventic, a digital marketing agency with proven success in services such as Amazon Sales Acceleration, Listing Optimization, PPC Services, Design & Graphics.

Tea Break 茶歇

More networking. Let us make the most of it!

Pricing Strategies That Scale 如何制定定价策略？

Paulina Masson shares real insights and data that have helped seller scale their Amazon empire!

• 

  Paulina Masson

  SHOPKEEPER (FORMERLY AMZPING)

  FOUNDER

  Paulina is a software developer and a serial entrepreneur. 2 years of selling on Amazon and 2 years of running a profit dashboard for Amazon sellers gave her an in-depth understanding of what makes a business profitable. Paulina’s talks are always full of actionable tips, walkthroughs with screenshots and step by step instructions. She believes that most people enjoy clear visual action items, with useful takeaways they can immediately apply to their business. Her favourite topics are cost optimization and pricing strategies. She is the founder of Shopkeeper (formerly AMZPing) – a business dashboard for Amazon sellers. Paulina first created this app for personal use, but it quickly became apparent that it could be very useful to other sellers, so she opened it up to the public

Panel圆桌论坛: Protecting Your Business Growth 如何让你的生意保值并增长？

Marc Roca hosts a session with experts on protecting and growing your business margins and wealth: Ricardo Li, Kara Atchinson, Ino Topalovic and Jana Krekic!

• 

  Marc Roca

  ALPHA ROCK CAPITAL

  PRESIDENT & CEO

  Also a Partner at Paraliving Inc. His philosophy is to use asymmetries of information to create opportunities for long term growth while sticking to the non-aggression principle.
• 

  Ricardo Li

  Popeye Incubation

  Founder & CEO

  “Ricardo is the former Founder of eBay South China and a cross border trade expert specializing in overseas branding, operations, and crowd funding as well as being a top seller. He has experience selling “both ways” both into China and abroad via a wide range of e-commerce platforms. Popeye Incubation has ready teams to operate on JD, Taobao, eBay, Amazon, Wish, AliExpress, and more.”
• 

  Kara Atchinson

  LONESTAR TECHNOLOGY

  OWNER

  Ex-Space Shuttle Engineer in Asia helping SME’s get Supplier Quality right. Expert in DLP(R) & automotive electronics
• 

  Jana Krekic

  YLT TRANSLATIONS

  FOUNDER

  With 9 years of experience working in the online language industry, Jana has done everything from foreign language business training to multi-language E-commerce. Having trained translators to cross-over and work and think as marketers, she is now enjoying developing that area to its potential as YLT. Jana has over 4 years of experience working with various 7 and 8-figure sellers.
• 

  Ino Topalović

  YIWU SUPERVISOR INSIGHT QUALITY SERVICES

  Manager

  Ino fell in love in China. He is a Manager at Insight Quality Services overseeing their inspection and sourcing services. At Insight Quality Services, our goal is supporting and developing our team to continually provide the highest quality services to our customers. No matter how good the systems, how good the process, or how good the product, when inspection teams are less than well-supported, they can fall short of providing quality services. When that happens, it’s you and your brand that suffer. Ino has a wide range working experience from brokerage agency, information technology, and as purchase and sales manager in furniture factory for his production side knowledge.

Round Tables & Networking 小组圆桌讨论会

Let us all sit in groups of 6 to 8 per table with experts and learn from our peers.

Closing Remarks and Announcements 闭幕总结

The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.

After Party & Networking 社交派对

The Cross Border Summit is over each day at 6pm. We will have evening location for networking and continued conversations. Click the Day 02 to see the second day's agenda and schedule.

Checkin and Registration 签到

Get your badges and all your items sorted as well as start morning networking!

Leveraging Media Buys and Amazon DSP 如何利用媒体和亚马逊DSP广告平台获利？

William Lee shares knowledge and insights on how we can use media buying to grow our sales and get out of the walled garden!

7-Figures in 12 months in Europe 欧洲站12个月销售额达7位数

John Cavendish, a 7 figure seller in Europe, shares what is working - and what isn't - in the Europe market for Amazon.

• 

  John Cavendish

  FBA FRONTIERS

  FOUNDER

  John is the Co-Founder of FBA Frontiers which helps US Amazon sellers take advantage of specifically the sales opportunities that exist on Amazon Europe.

Tea Break 茶歇

Get to the networking and enjoy some tea and coffee together.

Case Study - Rapid Growth and Sales Success 案例学习：卖家到底该如何成功销售快速增长？

Will Tjernlund returns to Cross Border Summit and gives us his formula for massive sales success.

• 

  Will Tjernlund

  Goat Consulting

  Amazon Seller

  Will Tjernlund is an expert Amazon seller and consultant. He learned the trade by teaming with his brother sell millions to and on Amazon.com. Now he spends his time running Goat Consulting which works with companies from start ups to publicly traded companies helping them reach their full potential on Amazon.com

Seller Central Hacks in 2019 盘点2019年卖家圈子的那些黑科技！

Daniel Fernandez lays out straight to the point hacks to grow your Amazon business by mastering Seller Central.

• 

  Daniel Fernandez

  AMZclever

  Founder

  Daniel runs an Amazon marketing agency that specialized in PPC. An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill-set that is built on the foundation of getting products into the hands of the end-user. As an extensive traveller, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going from 0 to 1 for any type of product.

Lunch 午餐

Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.

Maximizing Benefits As An Expat 如何最大限度的提升收益？

Mikkel Thorup shares with us strategies expats can use to leverage their global status to increase wealth and options.

• 

  Mikkel Thorup

  EXPATMONEYSHOW.COM

  PODCAST HOST

  A podcast host at ExpatMoneyShow.com, Mikkel Thorup is an Investor, Entrepreneur and has spent nearly 20 years travelling around the world visiting more than 100 countries including Colombia, North Korea, Zimbabwe and Iran. His goal now is to help Expats generate additional streams of income, eliminate tax bill, and take advantage of offshore structures so they can travel the world freely and never have to worry about money again.

Asian eCommerce Drop Shipping Growth 亚洲跨境电商Drop Shipping的增长趋势！

Andy Li, for the first time ever, shares his company structure of 7 staffs doing FBM (dropship) with zero capital. And for the first time ever, people who are not of his inner circle will get to know this structure and how he built about 100k sales (with minimum ROI of 25 percent) a month based on this method. This strategy works in lazada, qoo10, tokepedia, shopee etc.

• 

  Andy Lee

  FBAULOUS TRAINING & CONSULTANCY

  Master Trainer

  Andy first gained minor success in eCommerce when he generated about half a Million revenue in DropShipping in eBay and Amazon in his first 6 months in the business alone. As an ex-MDRT agent (Million Dollar Round Table – top 5% of Insurance Agent in the World), ex-Director in BNI (Business Network International) and a Money & You Graduate, he has given talks in many companies, workshops, conferences as a Professional Speaker too. Today, he and his team manage about 12 private label brands and more than 350 sku for his Investors. Other than selling in Amazon and eBay, he is also active in South-East Asia’s platforms like Lazada, Qoo10, and Shopee with his Business Partners. Coaching is his forte. He is currently the Master Trainer for his Training Company – FBAulous which has offices in Singapore, Malaysia, Taiwan, Indonesia, Hong Kong, and Thailand. With more than 100 Trainers, Senior Trainers and Coaches, and 3,000 Students worldwide from as far as South Africa, Germany, India, Nepal, and Iran, he is enjoying his life now coaching Students on how to make extra US dollars everyday while sleeping! His motto – ANDY Value to your life!

Modern Day PPC Strategies & Secrets 当下的PPC策略和秘密

Davide Nicolucci shares uncommon methods and measuring strategies to get ahead with paid advertising on Amazon.

• 

  Davide Nicolucci

  Growth Hack Consulting HK

  Founder & Director

  Davide worked in SZ for 2 years with big-sized Amazon sellers and decided to open his own digital marketing consulting company to provide marketing services to Chinese sellers first, and now to EU and US sellers as well. He enjoys to both run workshops and to write blog articles to share useful tips about e-commerce, social media, amazon marketing, and to keep always an eye on what’s the hottest trends.

Tea Break 茶歇

More networking. Let us make the most of it!

Scaling in USA Retail: Walmart & Claims 如何拓展美国的零售市场：沃尔玛& Claims

Clint Lazenby discusses USA retail distribution and getting huge dollars back from claims now. Amazon is moving to strategic sourcing for it's private brands, and it might be the single most important thing for scale players to understand this year.

Using Your Amazon Competitors To Grow Your Business 如何利用你的亚马逊竞争对手增长你的业务？

Zack Franklin shares unique insights on how we can leverage our competitors to grow our Amazon sales!

• 

  Zack Franklin

  AMZ KUNG FU

  CEO

  Mastermind: Offsite and Facebook Ads Zack has ran two multi-million dollar companies in the last year and has spoken across China about Marketing, Amazon, and Sales. He currently is the Founder and CEO of AMZ Kung Fu which is a marketing agency aimed to help Chinese sellers in Shenzhen increase their sales and take their business to the next level.

Panel圆桌论坛: Seller Sessions in Asia 聊聊亚洲跨境电商卖家们的那些事

Danny McMillan hosts a panel with top sellers in Asia: Patrick Zhang, Wilson Blues, Rolands Petrevics!

• 

  Patrick Zheng

  StarMerx星商

  Founder

  Top Seller of Amazon, eBay, AliExpress, Wish, Walmart, Lazada, Shopee, and more. He holds a Ph.D. in Computer Science from the University of Massachusetts and spent 3 years working with Microsoft and 1 year with Amazon as a software and data mining engineer in the USA. In 2013, he returned to China to start an e-commerce company, StarMerx, which now has monthly sales of more than 10 million USD. By the end of 2016, the company got financing of RMB45 million.
• 

  Danny McMillan

  Seller Sessions

  Host

  International Public Speaker & Private Label Seller Danny is the host of Seller Sessions, the largest podcast for advanced Amazon sellers. A world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 6, 7 & 8 figure Amazon brands. He also works with Amazon in the UK to provide webinar content for their 3rd party sellers, the host of Seller Sessions Live the annual conference for Amazon Sellers and brands and founder of SellerPoll. Danny is a survivor of the former music industry, serial start up entrepreneur & now an Amazon Seller. Danny has been guest speaker at The Smart China Sourcing Summit in Hong Kong, The European Private Label Summit, The Private Label World Summit & The Great Escape (Europe’s largest Music Industry convention). He regularly speaks on all subjects relating to on-line selling and has appeared on numerous podcasts along with contributing to industry bible Webretailer.com
• 

  Rolands Petrevics

  7 FIGUER AMAZON SELLER

  HELIUM 10 ELITE MEMBER

  Originally from Latvia, he moved to Taiwan in 2004 and since then involved in numerous B2B related online businesses – all of them related to industrial electronics and telecom & networking equipment. By the end of 2016, he became an Amazon seller, proudly having one failed product–compression socks. Should he have stayed in a place familiar to him–electronics, he would have skipped having over 10 successful ones. In 2018, he earned 7 figures and have received incredible pieces of advice during this time from 4 figure sellers as well as 8 figure. He is also a Helium 10 Elite member (former Illuminati mastermind – tons of incredible knowledge shared there.)
• 

  Wilson Blues

  BANANA WORKS

  FOUNDER

  With over 10 years of export B2C e-commerce experience from China, Wilson Blues is a veteran at the game. Learning how to build an international e-commerce business from inside Mainland China, Wilson has a unique perspective as a Chinese business owner going global while also understanding the Western mindset and business tactics.

Round Tables & Networking 小组圆桌讨论会

Let us all sit in groups of 6 to 8 per table with experts and learn from our peers.

Closing Remarks and Announcements 闭幕总结

The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.

After Party & Networking 社交派对

The Cross Border Summit is over each day at 6pm. We will have evening location for networking and continued conversations. Want even more? We have additional half day workshops the following day (extra fees apply) - to learn more click the workshops tab above.

培训课 Workshop 1: Amazon PPC

Davide Nicolucci will host an intimate workshop on growing your Amazon FBA sales with PPC (additional fee). Advanced course – How I made 365,000 euros on PPC in one month with 13% ACoS Workshop Host: Davide Nicolucci Oct 24, 2019 10:00 – 13:00 Already have a grasp of Amazon advertising but want to get to the next level? This workshop is made for experts already selling on Amazon and doing paid campaigns but want to go to a whole new level. 1 – The hidden gems that most sellers miss from PPC report 2 – Keywords optimization: when, how much, why?! 3 – Multi-variation groups management 4 – The right way to use keywords match (Broad, Phrase, Exact) 5 – Product management / selection in groups 6 – How to setup and manage Product Targeting Campaigns 7 – Dynamic bidding: how does it really work and how to get the best of it 8 – Alternative campaigns / keywords sources that will revive your sales 9 – Overview to AMZ tools

• 

  Davide Nicolucci

  Growth Hack Consulting HK

  Founder & Director

  Davide worked in SZ for 2 years with big-sized Amazon sellers and decided to open his own digital marketing consulting company to provide marketing services to Chinese sellers first, and now to EU and US sellers as well. He enjoys to both run workshops and to write blog articles to share useful tips about e-commerce, social media, amazon marketing, and to keep always an eye on what’s the hottest trends.

培训课 Workshop 2: Mastering Seller Central

Daniel Fernandez will give you all the insights on mastering Seller Central inside and out. (additional fee). Workshop Host: Daniel Fernandez Oct 24, 2019 14:00 – 18:00 Beginner (about 4 hours) – How to do product research and skip the “beginner phase” – Understanding how much money you need to begin and grow your amazon business – Seller Central in-depth walkthrough that will save you hours of frustration

• 

  Daniel Fernandez

  AMZclever

  Founder

  Daniel runs an Amazon marketing agency that specialized in PPC. An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill-set that is built on the foundation of getting products into the hands of the end-user. As an extensive traveller, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going from 0 to 1 for any type of product.