The first installment of an Annual Digital Summit for China-focused marketing, retail, and technology leaders, dedicated to fostering consumer centricity, implementing emerging technologies, and envisioning the future of retail.

WHO IS DIGITAL FUTURE SUMMIT 2023 FOR

DIGITAL FUTURE SUMMIT 2023 is tailored for China-focused digital leaders, which primarily focuses on B2C spaces, with sessions directed at B2B cases too. Don’t miss it if these applies to you:

• BRAND MARKETING AND COMMERCIAL TEAMS
  Explore topics relevant to marketing, retail, e-commerce, CRM performance, consumer insights, and digital strategy.
• TECH GIANTS AND  SOCIAL MEDIA PLATFORM TEAMS
  Connect with brands, fellow experts, and participate in collaborative learning experiences.
• CONSULTANCY AND AGENCY LEADERS
  Gain valuable insights and networking opportunities to enhance your consultancy or agency services.

WHY JOIN US  ON 18 OCTOBER 2023 IN SHANGHAI 

Are you looking to:

• UNDERSTAND EVOLVING CHINESE CONSUMERS
  Striving to grasp the evolving demands and behaviors of Chinese customers in the past three years.
• LEARN FROM  TOP CASES & INDUSTRY BEST PRACTICES
  Exploring up-to-date case studies and industry-leading approaches to establish a customer-centric, personalized journey in China.
• EXPLORE HOW TO SELL MORE IN CHINA IN 2023/24
  Searching for effective strategies to enhance ecommerce sales in China throughout 2023.
• TWEAK YOUR CHINA MARKETING MACHINE FOR BETTER RESULTS
  Seeking insights on implementing impactful digital marketing strategies specifically tailored for the Chinese market in 2023/24.
• BUILD A MORE EFFECTIVE CRM
  Looking for expert guidance on establishing a successful CRM system in China in 2023.
• STAY ON TOP OF RELEVANT TECH TRENDS IMPACTING YOUR WORK
  Curious about the practical implementations of AI, XR, and OMO in real-world scenarios within the Chinese context in 2023.

OUR LEARN - PLAY - APPLY FORMAT

Our format is Learn, Play and Apply.  We learn better when we are engaged. We keep our keynotes short and dynamic, with plenty of opportunities for breaks, games, and showcases. Our goal is to ensure that you leave the summit feeling energized and empowered to make real changes.
 

DIGITAL FUTURE SUMMIT 2023 will get you to feel, think and act differently.

• FEEL THE INSPIRATION: Immerse yourself in a dynamic digital community and dive into inspiration, creativity, excitement and motivation.
• THINK WITH VISION: Empower yourself with thought-provoking discussions, cutting-edge insights and foster strategic visions of digital China.
• DO WITH INNOVATION: Equip yourself with practical tips, bold innovations and forward-thinking solutions to create transformative outcomes right away.

AGENDA

The below program is for reference only. While the broader sense will be intact, detailed topics and themes might change.  
 

THEME I. CUSTOMER CENTRICITY

9:10 to 9:50 - Panel: The Evolving Psychology Of The Chinese Consumer  

9:50 to 10:20 - Master e-Commerce in 2023/24: Strategics For Selling Better Online In China

10:20 to 10:50 - How Chinese Subcultures are Shaping the Future of Consumer Trends in 2024

10:50 to 11:20 - Adapting To Change & Maximising Marketing Impact In 2023

11:20 to 12:00 - Five Tips To Achieving CRM Excellence In 2023/24

12:00 to 13:00 - Lunch And Networking
 

THEME II. TECHNOLOGY IN ACTION 

1:00 to 1:40 - Panel: Navigating Tech Hype Cycles And Staying Ahead Without Failing For Fads

1:40 to 2:10 - How Can Commercial Team Benefit From AI's Revolutionary Impact

2:10 to 2:40 - What To Expect As XR Drives Immersive Transformation Across Industries 

2:40 to 3:10 - Building OMO Excellence To Bridge the Digital And Physical World 

3:10 to 3:50 - Panel: Cases And Tips To Implement Technology For Retail And Marketing Success In 2024

3:50 to 4:20 - Break & Networking

THEME III.  FUTURE OF RETAIL 

4:20 to 4:50 - KOLs And The Changing Face Of Consumption In China In 2023 

4:50 to 5:20 - How To Prepare The Future Of Social Commerce In China 

5:20 to 6:00 - Panel: How Agencies and KOLs Drive Success In 2023

6:00 to 6:30 - Closing Remarks