Host introducing the webinar

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  Torsten Sollitzer

  Chinawechatting.de

  Chinawechatting.de

  Torsten Sollitzer started his career with a university degree in Marketing and Strategic Management. Today he has more than 20 years of experience in creating and developing new revenue opportunities for multinationals. He has worked for multinationals and DAX companies and has more than 10 years of experience as a founder and entrepreneur. For 6 years he is working as a China Digital Expert, thereof 3 years in Shanghai. Now based in Hamburg, Germany he originally helped SMEs to enter the Chinese market and building a bridge for Chinese companies to Europe. His new focus is on training and coaching on how to build a profitable revenue stream from online channels. He is also a known speaker on business events and universities. Torsten Sollitzer的职业生涯始于本科市场营销和战略管理学位。如今，他在为跨国公司创造和开发新的收入机会方面拥有20多年的经验。他曾为跨国公司和DAX公司工作，拥有10多年的创始人和企业家经验。他作为中国数字专家工作了6年，其中在上海工作了3年。他现在的总部设在德国汉堡，最初他帮助中小企业进入中国市场，为中国企业到欧洲搭建一座桥梁。他的新重点是培训和指导如何从在线渠道建立一个有利可图的收入流。他也是著名的商业活动和本科演讲人。

How to create right content marketing strategy for your B2B business

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  Christian Klepp

  EINBLICK Consulting Inc.

  Co-Founder/Director of Client Engagement

  Christian has more than 13 years of professional B2B branding, marketing, and communications experience across different markets. He has been a guest speaker at industry events in China, Germany, and Austria on the topic of implementing successful B2B marketing strategies, and is also the host of the podcast “B2B Marketers on a Mission”. Originally from Austria, Christian currently resides in Toronto, Canada. Christian在不同市场拥有超过13年的专业B2B品牌、营销和通信经验。他曾在中国、德国和奥地利的行业活动中担任客座演讲者，主题是实施成功的B2B营销战略，同时也是播客“B2B营销人员的使命”的主持人。克里斯蒂安原籍奥地利，目前居住在加拿大多伦多。

Content marketing tactics that are NOT helping your business.

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  Natasha Fang

  Tolmao Group

  Founder

  Natasha is a seasoned expert and futurist in marketing and promoting products, people, and businesses. She is a proven brand builder, business leader, and strategic thinker with the ability to balance innovative ideas with analytical problem-solving. She has a consistent track record of achieving results for brands through innovation, collaboration, and hands-on execution. Natasha 是一位经验丰富的专家和未来主义者，在营销和推广产品、人员和企业方面。她是一位久经考验的品牌建设者、商业领袖和战略思考者，能够平衡创新理念和分析问题解决能力。她有着通过创新、合作和实际执行为品牌取得成果的一贯记录。 Natasha is the Founder and CEO of Tolmao Group, a leading integrated marketing agency headquartered in Shanghai City, China. Recognized for original content, persuasive digital marketing strategies, interactive website designs, and influential event marketing campaigns, she has worked with variety of clients. Natasha是总部位于中国上海的领先综合营销机构 Tolmao Group的创始人兼首席执行官。她因原创内容、有说服力的数字营销策略、互动网站设计和有影响力的活动营销活动而获得认可，曾与各种客户合作。 Natasha’s success helping brands maximize their potential reaching Chinese consumers lead to the creation of Digital Bootcamp Asia, a hub for marketing experts throughout Asia. This innovative project helps entrepreneurs maximize their marketing efforts with a platform for progressive programs, online publications, offline events, and solutions for effective business. 成功地帮助品牌最大限度地挖掘其潜在的中国消费者，从而创建了Digital Bootcamp Asia，一个面向全亚洲市场营销专家的中心。这个创新的项目帮助企业家最大限度地提高他们的营销努力与一个平台的进步计划，在线出版物，离线活动，和有效的商业解决方案。 Motivated by her inquisitive nature and cleverness, Natasha has become a well-respected expert in the field. Continuously sharing her knowledge and forward-thinking ideas with others, she has authored a collection of articles on how brands can excel in China with successful digital campaigns. 她的好奇心和聪明才智使她成为这一领域备受尊敬的专家。她不断与他人分享自己的知识和前瞻性思维，并撰写了一系列文章，探讨品牌如何通过成功的数位营销活动在中国脱颖而出。

Q & A

Wrap Up

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  Torsten Sollitzer

  Chinawechatting.de

  Chinawechatting.de

  Torsten Sollitzer started his career with a university degree in Marketing and Strategic Management. Today he has more than 20 years of experience in creating and developing new revenue opportunities for multinationals. He has worked for multinationals and DAX companies and has more than 10 years of experience as a founder and entrepreneur. For 6 years he is working as a China Digital Expert, thereof 3 years in Shanghai. Now based in Hamburg, Germany he originally helped SMEs to enter the Chinese market and building a bridge for Chinese companies to Europe. His new focus is on training and coaching on how to build a profitable revenue stream from online channels. He is also a known speaker on business events and universities. Torsten Sollitzer的职业生涯始于本科市场营销和战略管理学位。如今，他在为跨国公司创造和开发新的收入机会方面拥有20多年的经验。他曾为跨国公司和DAX公司工作，拥有10多年的创始人和企业家经验。他作为中国数字专家工作了6年，其中在上海工作了3年。他现在的总部设在德国汉堡，最初他帮助中小企业进入中国市场，为中国企业到欧洲搭建一座桥梁。他的新重点是培训和指导如何从在线渠道建立一个有利可图的收入流。他也是著名的商业活动和本科演讲人。