How IT can optimize your online presence

- Why is online presence important? - Websites or Apps? - Methods of building websites. - What do I need to build a website. - Introduction to WordPress. - WeChat Official Accounts and WeChat MiniApps - SEO and online marketing. - International and Chinese payment options - Implementing online payment for my online business - What do I need to include payment options in my website

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  Omar Aly

  Spectrum

  创始人

  在IT行业有多年的从业经验 埃及电信部颁发的“前端网络开发专业人员”证书获得者 Spectrum公司的创始人

In depth guidance for Entrepreneurship

--Clarify your positioning and objectives --Know yourself --Know your target --Build your brand image --Develop your social resources --Cases

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  Lucas Rondez

  nihub

  CEO

  鸿志远，瑞士国籍，nihub国际创新中心创始人&总经理，杭州市青年企业家协会副会长，瑞士商会董事。

Commercial Laws in Business

- Commercial contract: basic principle and insights - IP laws in China: protection of brand, technology and creative works - Dispute resolution: Tools and Strategy - Foreigners in China: living and working

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  王宇飞

  汇业律师事务所

  汇业律师事务所合伙人

  教育背景： 浙江大学，法律硕士 德国哥廷根大学，微生物学硕士 北京理工大学，生物技术学士 专业领域： 专利确权及保护，不正当竞争纠纷，侵害商业秘密纠纷，涉外法律服务，软件保护，网络安全法合规，增值电信业务，大数据等相关法律服务 王宇飞律师多年从事知识产权及涉外法律服务，在互联网及电子商务领域具备丰富的法律服务经验，曾为多家私有企业及上市公司提供包括知识产权合规、知产侵权纠纷、商标争议解决、合同纠纷及股权架构、股权激励方案等法律服务。

International Trading

Lucas Rondes (nihub) 1-3pm Title: International Trading --How to develop customers --How to write a customer development letter --Tips on sending samples --Experience sharing/ case analysis Xavier Sanz ( ACROSS LOGISTICS) 3:30-5:30pm TITLE: The backdoors of International Logistics --The basics of Incoterms --The advantages of a Free Trade Zone --The import customs procedures --The actual situation of the shipping industry

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  Lucas Rondez

  nihub

  CEO

  鸿志远，瑞士国籍，nihub国际创新中心创始人&总经理，杭州市青年企业家协会副会长，瑞士商会董事。
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  Xavier Sanz Garcia

  Across Logistics

  Branch Manager

  Xavier Sanz是一位经验丰富、年轻、敬业的专业人士，在物流、国际贸易和金融领域拥有丰富的专业知识。他拥有超过10年的物流工作经验，精通加泰罗尼亚语、西班牙语和英语，并精通德语和法语。 专业领域： --国际贸易 --物流 --进出口

How to do marketing on social platform?

1.Beyond: — Facebook & Instagram: How to build your personal profile and company page, paid ads — Google: How to use google ads to attract the potential clients — YouTube/ Tik Tok: Starting a channel, why and how. — Email Marketing — LinkedIn: How to build up your company page and profile, How to find clients through LinkedIn. 2.Domestic: — WeChat: WeChat Personal Account, Official Account, Video Account, How to post in Moments — Douyin/ Bilibili: How to make videos to attract people — Red/ Weibo: How to build your personal profile and company page — Company website: Is it necessary to build your company website 3.Sales Skills

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  Terry Clarke

  GrowthHubLife，Nothing By Half

  创始⼈和内容总监

  Terry能说流利的普通话，是⼀位经验丰富的领导者和影响者，⽽且是销售、市场和业务发展⽅⾯的专家。 在他20年的 中国职业⽣涯中，他曾是世界上最⼤的教育玩具公司之⼀的运营总监、中国最成功的留学机构之⼀的营销和业务发展总 监、⼀家全球采购机构的⾸席运营官、以及⼀家成功的房地产咨询公司的创始⼈和总经理。 他拥有UCLAN的数字营销传播硕⼠学位，哈佛⼤学的⾼等教育教学证书，康奈尔⼤学的⾏政领导⼒证书和上海交通⼤ 学的MBA证书，是IECL的认证教练。