DRIVING BRAND AWARENESS ON XIAOHONGSHU: WORKING WITH INFLUENCERS & CREATING CONTENT FOR YOUR BRAND ACCOUNT

Get ready for an electrifying online session that's absolutely free! It's time to click that "Register 报名" button on the page and let the excitement begin! In just a few clicks, you'll unlock a world of knowledge and inspiration. Keep an eye on your inbox because a confirmation email with the Zoom meeting link and password will be zooming its way to you. Don't forget to mark your calendar and get ready to embark on an unforgettable journey! We can't wait to see you there!

DATE&TIME:

17:00-18:00, Oct 17th. Including 45 mins presentation and 15 mins Q&A.

WHO IS THE SESSION FOR:

This session has been tailored for B2C brands looking to expand awareness among their target audience in China. It will be particularly valuable for; Fashion, luxury, beauty, tourism/hospitality brands Marketing teams working with/in China Brands looking to enter the China market.

Xiaohongshu is one of the top social media platforms in China for driving brand awareness — particularly for fashion, luxury, beauty, tourism/hospitality brands. Success on the platform is driven by influencer collaborations, UGC and strategic community building through official account management. This session is designed to help teams understand how to effectively plan and execute campaigns with influencers as well as how to properly leverage brand-owned accounts with regard to optimal posting quantity, engagement, and data analysis. 
 

WHAT YOU WILL LEARN FROM THIS ONLINE SESSION:

✅️ Balancing influencer content with your official account

✅️ How to find the right influencers for your objectives

✅️ Effective influencer collaborations

WHO IS THE SPEAKER:

Olivia Plotnick

Founder of Wai Social

Olivia is a social media enthusiast, forever obsessing over how brands connect with audiences on today’s most powerful platforms, particularly in China. She holds over 8 years of experience helping brands plan and execute digital strategy for China and is the founder of wai social, a marketing and consulting agency focused on helping brands build relationships and communities with consumers in China through social media. Olivia regularly delivers talks and trainings to Fortune 500 companies and global delegations, as well as mentoring at various startup initiatives around the world.
 

VISIT CHINADIGITALSUMMIT.COM FOR MORE INFORMATION ABOUT OFFLINE DIGITAL+ SUMMIT IN SHANGHAI, OCT 18TH!